5 Tips to Market a Business Better on Facebook
The social media giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketing looking to draw attention to their brands. With 82.7% of the Australian population claiming to be ‘always active’ on Facebook, the platform boasts the most rabid user-base of any social platform by far.
Marketers must pay particular attention to how they use their Facebook presence as the competition for its prospects’ valuable time and attention is fierce. Here, are 5 Facebook marketing tips that practically any business may use to gain more traction from existing fans and potential followers.
Profile Picture and Cover Photo
First impressions count! Given that your brand’s profile picture represents the first element potential followers will likely see when they interact with you via search and/or comments, imagery is a vital piece for a Facebook strategy. For a company, a profile picture should be the best distillation of that brand’s image, usually incorporating their logo with minimalist vibe – of course relevant and iconic to your business.
Not unlike you profile picture, cover photos also represent crucial piece of imagery to potentially “wow” visitors. The purpose of the cover photo is to capture the mission and vision of your brand – representing the value your business provides. Your cover photo effectively sets the tone for everything below the fold. In addition to a high-quality image, cover photos are a prime place for brand slogans and call-to-action. Facebook also introduced cover videos to attract the attention of new followers. The cover video by Animoto is a perfect example of this innovative feature activity, where there are plenty of options for brands to be creative.
The hashtag has become a social media phenomenon for businesses as a marketing tool. When you post on Facebook, hashtags turn topics and phrases into clickable links in your posts and stories. It can help categorize posts, increase engagement, attract followers to a certain niche, strengthen brand image and help reach a target audience. When people explore these hashtags, they will see all the related content that has been posted, making hashtags is a great to get your content in front of people.
Diversify Content Distribution
The power to turn your followers into fans is to diversify the content you post on social media. This kind of impact only comes from having a solid social media content strategy. It is insufficient to show up on every platform and sporadically update your audience when you have time. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. External links should not be the primary source of your content even though there is nothing with linking out to your blog or products. As a result, it is a smart move to incorporate solely text-based, photos, or video posts into your feed compared to constantly linking out.
Timing is everything. An essential piece of optimizing engagement isn’t necessarily a matter of what you’re posting, but rather when you’re posting it. Each social media platform has its own benefits depending on your goals, content type, and audience. Each network sees varying ranges of engagement throughout the week and at remarkably different times. Facebook continues to be the most utilized platform by marketers worldwide. Weekday very early morning and mid-mornings still show more consistent engagement and have become much more opportune times for brands to get eyes on their content.
As reported by Mary Keautelian, the best times to post on Facebook are Mondays through Fridays at 3am, Tuesday at 10am and noon. Scheduling your posts in advance is a must-do for brands looking to tick all of the boxes of what makes an effective Facebook presence. Again, marketers must ensure that they are diversifying their content output rather than just going with the flow.
Engage with your Audience
Sometimes standing out among your competitors means providing the best customer care. You should let your followers know that you are active on your accounting and encourage them to interact with your business by liking, commenting, or visiting your website. When a user comments positively on content you posted, thank them for showing interest and excitement. Contrarily, if you see a negative comment, you can apologize and ask the user to contact you via Messenger to resolve the issue. By doing so, users will be perceived that you value them and care for your customers’ happiness.
In conclusion – a robust Facebook marketing strategy is a must for all businesses looking to get new customers, engage their current audience, and stay ahead of the curve. Taking up these tips into consideration will help you create more effective promotional material and grab the attention of your target audience.
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