What is AI Marketing? Do I Need It?

  • On : December 6, 2022

Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. Artificial intelligence (AI) marketing platforms are typical of these clever solutions. These platforms allow marketers to develop a more detailed, all-encompassing picture of their target audiences. This optimization process’s artificial intelligence-driven insights can increase conversions while lightening the workload of marketing staff.

What does AI marketing look like in the future? AI will assist marketers in several ways, including helping them to decide better, produce work, and collaborate more effectively.

Any marketing team would benefit from the integration of AI. According to our experience, most people will be astounded by AI’s intelligence. It is an assistant that you can ask questions of and receive responses from.

Econsultancy reports that 18% of North America-based marketers currently use AI for content creation. Meanwhile, 23% use it for creative and design work.

What is AI marketing? 

Artificial intelligence (AI) technologies are used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may impact marketing activities.

In digital marketing campaigns where speed is crucial, AI is frequently deployed. To ensure optimal efficiency, AI marketing solutions analyze data and customer profiles to learn how to best engage with clients. They then give them personalized messages at the appropriate moment without help from marketing team employees. Today’s digital marketers frequently employ AI to support marketing teams or carry out more tactical jobs that don’t require as much human nuance.

Benefits of Artificial Intelligence for marketing:

1) Build stronger customer relationships

Chatbots and other AI technologies offer 24/7 customer service, which means they are always ready to assist clients. As a result, customer care teams can spend less time responding to routine inquiries and more time on complicated queries by doing this.

Customers return to you for additional solutions when they feel heard. As a result, you create solid consumer relationships, loyalty, and positive word-of-mouth.

2) Faster data-driven decision making

Only a limited amount can be interpreted and analyzed by human brains. Therefore, you need marketing tools to sort through data and guide your decision-making. AI-driven solutions produce valuable marketing information and connect with clients at the right time.

Based on these findings, you can shape your messaging to make it compelling and meaningful to convert more people.

3) Boost campaign ROI

Making better decisions will increase your chances of creating content that connects with and converts your audience. Based on previous data on the kinds of material your audience interacts with, you may run campaigns and enrich their experience.

This impacts your revenue and raises the return on investment for your campaign.

4) Improve the user experience

Consider creating a landing page to market sleeping bags. What qualities would you need to identify your target audience, and would you know their browsing patterns to be helpful? Of course, you’ll appeal to local tourists if you run a local business.

Still, if you run an international chain that distributes to all countries, you need to customize your website to appeal to everyone.

This affects the user experience—how customers respond and engage with your company.

Finding all these insights through manual research takes much work. AI streamlines manual tasks and offers the data required to enhance user experience. The conclusions are devoid of human prejudice and are based only on artificial intelligence. Users are viewed for who they are, not for what you believe they should be.

Challenges for AI Marketing

In-depth knowledge of client wants, and preferences and the capacity to act swiftly and effectively on that knowledge are essential components of modern marketing. AI marketing solutions are now in the spotlight for marketing stakeholders thanks to the capacity to make real-time, data-driven decisions.

However, marketing firms must exercise caution when integrating AI into their campaigns and processes. The creation and application of AI marketing technologies are still in their infancy. As a result, when incorporating AI into your digital marketing strategy, there are a few obstacles to be aware of.

1) Privacy 

The way businesses exploit their data is under increasing scrutiny from consumers and regulatory entities. While implementing an AI marketing strategy, digital marketing teams must ensure they are using consumer data ethically and by regulations like GDPR, or they run the risk of facing harsh fines and reputation damage.

As a result, your AI marketing tool may go beyond what is considered appropriate in using consumer data for marketing personalization unless they are specifically programmed to follow specific legal guidelines.

2) Quality of Data and Training Time

AI marketing technologies need to learn what to do to accomplish marketing objectives. Just like humans, they need time and instruction to know about company objectives, client preferences, historic trends, the broader context, and how to become an expert.

Data quality checks are also necessary for this learning process. Your brand-new AI marketing tool will become nothing more than a toy if it is not trained with high-quality data that is accurate, timely, and representative. As a result, you’ll end up with wrong data decisions that must accurately reflect consumer desires.

In closing, marketing with the assistance of AI allows marketers to conduct their marketing campaigns with higher efficiency and quality. However, AI marketing has drawbacks, such as the risk of losing privacy and the time cost of training. Therefore, applying AI marketing or not should consider based on your specific marketing case, and make the final decision after carefully weighing the pros and cons.