Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.Read more
For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI is headed. Artificial intelligence allows robots and technological systems to gather information, analyse outcomes, and produce final work and projects to you in record time. However, if that isn’t enough for you AI is now being used to oversee employee activity. Now before you go and rethink your last Google search or email take a look at how and why AI is being used for this type of monitoring.
More than 22 percent of organisations from all over the world are gathering data on their employees’ activities at work, according to a survey conducted in late 2018 by Gartner. The data being collected came from employee emails, searches, and any activity that involves the website. The advancements in technology have also led systems such as facial recognition to have the ability to monitor employee mood and emotions at work. Does this seem all a little bit to close for comfort? We want to know your thoughts!
On another note, the data gathered by AI is said to improve worker productivity, accountability, and even compare the efficiency of different products. According to raconteur.net, “…74 percent of business leaders say it will help unlock the full potential of their people.” But at what cost will this productivity increase come with?
AI surveillance in the workplace has created a large concern amongst a vast majority of employees. This concern has been created due to the use of the data collected. It has employees left thinking, will the information collected be used to set unfair targets, over-scrutinise work, or micromanage? If companies misuse data in a way that diminishes trust they risk losing revenue growth and the dissatisfaction of their employees.
On the other hand, if the data collected is used properly it can build trust between employees and individuals in higher positions, as well as motivating workers and boosting productivity. This monitoring process can help to hold staff accountable to their work and keep them on track.
As AI continues to grow and prosper, one thing is for sure that this technology will begin to impact every aspect of our lives, including our workspaces. Is it for the better or the worse? Well, that is something we will just have to find out for ourselves.
By now you have must have heard the news? Well if you haven’t, yes robots and artificial intelligence are taking over every aspect of our lives including our workspaces. But the real questions are, is it for the better or for the worse?
The increased utilisation, integration and implementation of technology into our daily work lives is making us more efficient and productive. With recent studies suggesting that artificial intelligence could bring efficiency and productivity in our jobs up to a new and exciting level. If businesses don’t begin to use artificial intelligence in aspects of their projects and tasks, they will simply be left behind.
Automation of customer interactions
A human dealing with customers will soon be a thing of the past with the implementation of artificial intelligence in businesses. Artificial intelligence allows these interactive processes to become automated along a multi-channel approach, including email, social media and your website. This will enable a unified and consistently high quality of interactions with customers. This technology will decrease businesses evident labor costs and reduce time used to deal with customers. With this added extra availability of time for businesses, they will be able to focus their attention on more important and pressing issues, increasing the overall functionality and experience of products and services.
Enhances your research processes
Imagine a world, where you could gather an abundance of research at the tips of your fingers in a matter of seconds. Well that will soon be a reality, as artificial intelligence has the ability to greatly assist businesses in gathering and sourcing secondary data in a short period of time. This access to resources and data will enable you to make informed business and marketing decisions to further target your markets. In our day and age, a business with access to data, is a business with the greatest competitive edge.
Hiring your next recruit
When it comes to recruiting the last thing most employees want to be doing is sitting at your desk all day trying to find the perfect employee for your advertised job position. The integration of artificial intelligence into your HR departments, will change the way you do business for the better. As this technology has the ability to sift through applicants and find the most appropriate that matches the desired criteria. As mentioned previously, Artificial Intelligence will continuously save us time enabling us to spend our time elsewhere, and ultimately helping us to do our job better.
Some fear that as AI improves it will supplant workers, in turn creating ever-growing unemployment as humans become unable to compete economically with machines. But, on the contrary, AI can be seen as the greatest job engine the world has ever seen!Read more
Nowadays, AI is everywhere! At our jobs, when we use the internet, in our homes, pretty much simply everywhere. AI is a machine learning designed to simplify our life and make sure all we see on the internet or on our applications is relevant to our methods of consumption. A simple example is Netflix and YouTube, which give recommendations based on what we liked or watched. AI is maturing every day and with this, it provides new options and permits to optimise and reduce costs.
Is AI useful in marketing?
The simple answer is yes, but why? Because we all want to improve our business, what’s better than using a device which is learning and improving their knowledge at the same time as the market continues to grow. Consumers use various websites and click on a lot of recommendations which are all effectively analysed by this technology. This technology helps marketers to track customers and to find new leads. It targets the correct audience and therefore reduces the marketing risks. AI filters all data that it receives and arranges it accordingly. This is why you can send many personalised emails at the one time.
What about marketers?
AI is not going to replace marketers but rather support them in their work. Marketing is a huge part of any company budget and contributes heavily to sales. AI permits marketers to not lose time on the little things and gets them to concentrate on what they do best, and that is being creative. Marketing Eye has made AI their greatest asset in order to give their clients extremely effective marketing strategies. Marketing Eye is already using AI in their analysis of clients social media channels and websites.
Marketing is one of the most important departments in business and all marketers should be on the lookout for any AI technology that improves their work environment. That’s why Marketing Eye is using AI to improve their business and clients businesses.
Every business owner and business leaders working in the field of tourism and travel, must use the latest trends to ensure that they are constantly up to date with the market. Therefore, it’s crucial to keep up with the development of our fast-growing technology and integrate machine learning into your business strategy. However, there are several trends a business owner in the travel industry needs to be aware of to successfully optimise their business.
Retina scanning and finger print scanning is already being used to unlock hotels rooms and enhance the customer experience. This causes no need for cards anymore that eliminates the probability to get lost or stolen and increase the safety for every hotel visitor.
Additionally, the utilisation of facial biometrics to automatically authorise payments or automatically check out of the hotel will be a new technology that we will additionally face in the future.
You would have heard of this exciting digital trend called chatbots. This Technology has been a revelation for a customer service handling and improves the travel industry by providing rapid response times to fundamental queries all around the clock. This is all due to the use of artificial intelligence.
In the age of smartphones, the use of those technical devices is more important than ever and can be easily integrated into the travel industry. Just downloading a mobile app for a hotel that can be used for facility room bookings, restaurant reservations, room service requests as well as spa appointments. Wouldn’t that be simple!
Internet of Thinks (IoT)
If you haven’t heard about IoT, than its surely last minute to get in touch with this promising technology trend. By utilising big data and internet capabilities the tourism industry will have the ability to reduce costs and enhance the experience of customers. This includes eliminating wasted energy usage in empty rooms as well as the deployment of smart energy systems to automatically adjust room temperatures based on whether the rooms are occupied or not.
Artificial Intelligence is surely a promising technology that enhances our life in several aspects. By understanding the above mentioned trends, business owners gain the capability to avoid being left behind. Therefore, even the travel industry is taking an array of advantages to reduce their cost, increase their revenue and to improve their customer satisfaction.
AI makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. Using these technologies, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in data that no analyst would be able to accomplish without computer power. Read more
From self-driving cars to robotic receptionists and factory workers, we’re amidst a full span robotic takeover of a variety of jobs and daily tasks.
How are organisations responding?
It’s those tech-savvy organisations with innovation at the forefront of their operations who are embracing the latest technology and taking action to ensure their employees are trained and developed to take a step into their new or modified roles.