Organisations, the Employee & the Consumer – The Impact of Technology on Change

  • On : March 19, 2018

From self-driving cars to robotic receptionists and factory workers, we’re amidst a full span robotic takeover of a variety of jobs and daily tasks.

How are organisations responding?

It’s those tech-savvy organisations with innovation at the forefront of their operations who are embracing the latest technology and taking action to ensure their employees are trained and developed to take a step into their new or modified roles.

These are the companies that understand the benefits and the competitive advantage that comes along with training their human capital to work with robots in order to enhance business outcomes and remain competitive.

Those companies who are stuck in their way will soon find that without taking to the likes of new technologies and robotics they will soon be irrelevant. There won’t be any business growth or sales targets hit as businesses struggle to compete within their industry.

Innovation will always lead the way.


How will the role of human work change?

As businesses continue to partner with robotics and advanced technology the workforce landscape will see a dramatic shift in the role of human work.

Whilst technology is completely replacing some jobs and creating new jobs at the same time, some employees may find instead of taking a leap up they only need to work with modifications, such as daily help from the latest robotic or technology invention.

Learning the ropes and becoming more tech-savvy will soon be the difference between having a job in your desired career and not.

Essentially it’s those employees who accept change and are willing to learn the new ropes who will emerge as the next round of successful leaders for their generation.


How are the expectations of customers changing?

As robotics and technological advancements change the way businesses restructure and operate, we also need to consider how these factors impact the consumer.

  • The digital world is changing the how efficient we expect businesses are to be
  • Social media alone is changing the definition of ‘fast’
  • The ‘Always On’ generation means customers expect 24/7 service (basically service on demand)
  • Thanks to social media capabilities customers these days expect your business to be listening to their needs


Considering these key factors will be vital for businesses looking to secure the long-term survival and success of their businesses.

There’s no denying it, consumers expect more from brands now than they ever have before but with the available technology, there’s no reason why any businesses can’t meet these rising expectation. If you make customer experience one of your key priorities, you will be rewarded.