SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign
Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation ...
Your Strategic SEO Checklist to Building a High Traffic Website
Everyone wants a website that sees a lot of traffic, high engagement and a high conversion rate. Unfortunately, with over 1.86 billion websites online, creating a highly engaging, competitive website that generates a lot of traffic is easier said than done. Fortunately for marketers, there are ...
Content Readability and Its Effect On SEO
When improving the Search Engine Optimisation (SEO) of your website, it’s all good and well optimizing your content with keywords and meta tags. However, if your content doesn’t read well then chances are that it won’t stay on page one of Google for very long.
5 Reasons Why A Website Is Important For A Small Business
A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”. The answer is easy, ...
SEO and The Robots Improving It
Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next up on our list is Search Engine Optimization (SEO). Why is this feature so important and how exactly can you implement it within your business plan and marketing ...