The importance of having a presence in the digital space has never been clearer. We are all looking for the next ‘big thing’ seeing as we’ve been able to witness a digital reform throughout all industries. Adapting, however, is not as easy as it seems. Businesses were collectively blindsided by the Covid-19 pandemic which meant that no one was prepared for those changes that had to occur in the months to follow.
Within the last few years, social media has turned our world upside down and for us marketers, it has taken over our lives. With new trends and platforms constantly coming to light, it’s hard to keep up and decide where to not only spend your money but your time and efforts as a business.