7 Reasons Why Marketing is More Than Advertising

7 Reasons Why Marketing is More Than Advertising

  • On : August 26, 2021

Most of the time we will use these terms interchangeably, not aware of their separate uses.

On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your company’s promotional efficiency and effectiveness you will need to understand the nuances that distinguish these processes from one another.

To provide a more clear picture of what separates these distinct activities, we have gathered the following 7 reasons as to why marketing is much more important than advertising.Read more

Why your Technology company is falling behind - The Do’s and Don'ts of Marketing in Tech

Why your Technology company is falling behind – The Do’s and Don’ts of Marketing in Tech

  • On : August 5, 2021

Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from reach.

You may ask; Why are such prospective companies still failing to succeed in their marketing?

My answer to this question is quite simple.Read more