7 Reasons Why Marketing is More Than Advertising
Most of the time we will use these terms interchangeably, not aware of their separate uses.
On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your company’s promotional efficiency and effectiveness you will need to understand the nuances that distinguish these processes from one another.
To provide a more clear picture of what separates these distinct activities, we have gathered the following 7 reasons as to why marketing is much more important than advertising.Read more
Why your Technology company is falling behind – The Do’s and Don’ts of Marketing in Tech
Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from reach.
You may ask; Why are such prospective companies still failing to succeed in their marketing?
My answer to this question is quite simple.Read more