How Being A Woman In Technology Smashed My Confidence
It was 25 years ago, almost to the day, that I started as a young woman in the technology industry. At the time, I was an ambitious, vibrant, enthusiastic technology marketing specialist keen to make my mark on the world. Everyone was so inviting back then and always ensured that I had the ...
How Will Technology Replace Marketing Functions In 2020?
Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial intelligence (AI). It is quite surprising that we still receive telemarketing calls today. With a very low conversion rate (less than ...
Increase Market Control with Strategic Alliances
Strategic alliances maneuver your business toward increased sales and greater brand awareness in the market. Navigating these arrangements with complementary businesses can be difficult, however, they are quintessential in the strategic process.
B2B Enterprise And The Early Adoption of TikTok App
TikTok! No…we’re not talking about a clock. TikTok is the world’s fastest-growing social media platform and its numbers are staggering. 500 million users and 1.2 billion downloads make the app ripe for user engagement. However, is it possible for the B2B ventures to adopt this ...
‘Lights, Camera, Keep Up’: The Age of Strategic Video Marketing
Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?
A clever new way to market your business
Does your business need a clear direction for its marketing activities? Have you tried the same strategy repeatedly, only to find it doesn’t take your business to the desired level? If so, it’s time to try something new! Robotic Marketer helps you market your business effectively by using ...
Is artificial intelligence the key to doing your job better?
By now you have must have heard the news? Well if you haven’t, yes robots and artificial intelligence are taking over every aspect of our lives including our workspaces. But the real questions are, is it for the better or for the worse? The increased utilisation, integration and implementation ...
How to write the best marketing strategy possible
Creating or improving a business invariably leads to the task of developing a marketing strategy. Every business should have a business plan, marketing strategy and plan, HR plan and sales plan. This foundation is vital for attracting customers and establishing a robust and sustainable presence ...
What can we expect from AI in 2024?
As we move through 2024, the landscape of Artificial Intelligence (AI) showcases a remarkable evolution, marking an era of unprecedented technological advancements. The journey from its early days to the present has seen AI in 2024 not just grow, but fundamentally alter various facets of life ...
