Digital Public Relation (PR)

Why Is Digital Public Relations (PR) So Talked About?

  • On : March 2, 2023

WHY IS DIGITAL PR SO TALKED ABOUT? In recent years, digital PR has emerged as a crucial component of a brand’s overall marketing strategy. With the rise of social media and the increasing importance of online reputation management, businesses are turning to digital PR to build ...

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How AI is changing the PR Industry

  • On : August 1, 2018

In the ever-evolving realm of marketing and public relations (PR), the integration of artificial intelligence (AI) has sparked diverse responses within the global community. Chief among these responses is an undercurrent of fear, fuelled by uncertainties about the role of AI and its potential ...

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