How Brands Use Memes to Connect with Consumers
Memes have become a part of our daily lives, and their use has expanded beyond entertainment to become an effective marketing strategy for brands. Memes are humorous images, videos, or texts that spread rapidly across various social media platforms. As they are a form of user-generated content that has the potential to go viral, reaching millions of people worldwide in a matter of hours, brands are now incorporating memes into their marketing strategies to connect with their target audience.