How To Use Software’s to Improve Marketing Tactics
In 2009, a now well-known slogan was introduced by Apple – ‘There’s an App for that’. The catchphrase was referring to the number of apps that Apple had available on its store, a store that can’t be accessed outside of its own network of devices. Now, more than a decade later, Apple aren’t the ...
Why your Technology company is falling behind – The Do’s and Don’ts of Marketing in Tech
Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from reach. You may ask; Why are such prospective companies still failing to succeed in their marketing? My answer to this ...
The Ultimate Marketing Technology Stack for 2021
The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of marketing expenditures on ...
