Beyond Guesswork: AI’s Role in Optimizing Marketing Budgets
Marketing teams often find themselves at a crossroads when trying to align marketing goals and budget allocation for the same. In the realm of business strategy, allocation of marketing budgets represents a critical juncture between planning and execution. The introduction of Artificial ...
Email Marketing Analytics: How to Measure And Report On Key Metrics
The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid. Nonetheless, does any of that truly matter if we don’t know if they are generating ...
7 Marketing Strategies Every Business Must Deploy This Month
With marketing being an ever-changing landscape of trends and ideas, analyzing your marketing strategy regularly is a good way to keep on top of your competition. Many marketing strategies, especially online and digital oriented strategies, have moved passed the phase of fad to being recognized ...
