What Will Marketing Look Like In 2021
Any experienced marketer will understand the value of staying on top of digital marketing trends as it pertains to staying afloat in the contemporary marketing landscape. To help your business pivot with the times, we’ve put together a list of the marketing trends likely to take precedence in ...
How Storytelling Can Improve Your Content Marketing Strategy
Source: Marketing Eye Atlanta Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries ...
The Importance Of Keywords To Your Digital Marketing Strategy
When people look for products or services online, the first thing they do is a keyword search. The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market. Keywords act as a catalyst between the user and the business. They connect ...
The Top Marketing Strategies Deployed By B2B Content Marketers
There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which. This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to ...
How To Use Digital Marketing To Generate Sales
Source: Marketing Eye Australia With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales. No matter what kind of business you own and whether it is B2B or B2C, ...
How To Choose The Best Consulting Firm For Your Technology Company
There are currently so many marketing consulting firms large and small available to choose from that it can become a confusing process trying to find the right fit for your company. Here we will discuss some ways you can work out which marketing consulting firm is best for your technology ...
How To Increase Your ‘Net New Leads’ With The Right Marketing Strategy
With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it ...
Why You Are Likely To Succeed With A Marketing Strategy
As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and ...
How To Know If Your Marketing And Sales Teams Aren’t Aligned
Source: Marketing Eye Atlanta Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment ...
3 Tools to Measure Brand Awareness and Why You Should
Source: Jeff Bullas Every brand wishes to become famous. Well, every entrepreneur, business owner, and marketer wishes for its brand to become famous. But as you might guess, popularity doesn’t happen overnight. Not for brands. They don’t wake up famous; instead, slowly and steadily, they grow ...
