10 Marketing Strategies Your Technology Company Needs to Use
Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation between competitors harder. Technology companies must continue to push the boundary of possible both in their ...
Marketing Strategy Vs Tactics: What’s The Difference?
Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases to encompass the formative stages of marketing for a business. The misuse of these phrases comes as no surprise, however, as both ...
Virtual Marketing Internship Program
Due to the pandemic, many future #marketers are being turned down for #internships, so we thought that we had better help solve this problem. While Robotic Marketer is a start-up, we have an abundance of knowledge and skills that we can pass onto future marketers seeking a career – particularly ...
Steps to Creating Powerful Marketing Strategies to Grow your Business Faster
Marketing is the most formidable tool for facilitating growth in your business. Executing carefully formulated marketing strategies is likely to welcome various benefits for your organization. Below are the steps you take to creating powerful marketing strategies any business can implement as ...
Why Technology Adoption Is Now Compulsory
We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas others see no value in it, especially the more traditional sectors. But that is all soon to change.
Why your Technology company is falling behind – The Do’s and Don’ts of Marketing in Tech
Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from reach. You may ask; Why are such prospective companies still failing to succeed in their marketing? My answer to this ...
2021, The Year to Outsource Your Marketing Department
Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?
How to host an effective marketing strategy workshop
No matter if you are a team leader, a marketing manager, or a participant, running a marketing strategy workshop can be quite daunting – especially if you’re not prepared. Hosting a marketing strategy workshop allows those around you to understand the rationale behind marketing operations as ...
Why Every Business should have a SWOT Analysis
Conducting a SWOT Analysis isn’t just something you learn to do for your Marketing Degree. Conducting a thorough review of your Strengths, Weaknesses, Opportunities and Threats is crucial for businesses looking to stand out for the crowd and generate more leads. Without understanding what is ...
The Need-to-knows About Digital PR
Digital PR is a strategically planned activity of using internet-based tools and methods to attain an increase in online presence and visibility.
