The Terrifying Reality of New Marketing Hires

  • On : July 10, 2024

As the founder of Robotic Marketer, I’ve had a front-row seat to a recurring and rather daunting reality: new marketers entering the workforce full of enthusiasm and confidence, only to be swiftly deflated by the complexities and demands of a real job. It’s a cycle I’ve seen play out time and ...

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Hiring Your First CMO As a Mid-Market Business: The Ultimate Guide

  • On : May 17, 2024

As a mid-market business, hiring a Chief Marketing Officer (CMO) is decision not only impacts your marketing strategies but also influences your overall business trajectory. If you are aiming to take its market presence forward and drive growth, hiring the right CMO can be a game-changer, ...

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The impact of ChatGPT on Marketing Team Communication and Productivity

  • On : February 15, 2023

ChatGPT, an advanced language model developed by OpenAI, has made a significant impact on the marketing industry, revolutionizing the way teams communicate and work.

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Group discussion

How to Source the Right Marketing Firm in Melbourne

  • On : January 4, 2023

Are you looking to enhance your marketing? Finding a marketing team that is reliable, innovative and trustworthy can be challenging especially when growing your business. A good marketing firm can help you reach new customers, increase brand awareness, and drive sales while bringing new ideas ...

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sales and marketing alignment

What Are The Differences Between Sales & Marketing – And How To Align Them

  • On : April 22, 2021

The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?

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Outsourcing marketing

Reasons Why Everyone’s Outsourcing Their Marketing

  • On : October 22, 2020

Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and ...

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