How to Sell Your Marketing Budget to Your Boss: A Smart Approach
Getting approval for a marketing budget can be a really challenging task for marketers, one that some may even dread, especially when there’s a mismatch between what management sees as necessary and what’s actually required to achieve the business goals. If your boss doesn’t ...
How To Master a Marketing Budget: Strategies for Every Stage of Business
Managing a marketing budget effectively is important for businesses of all sizes and at all stages of development. Whether you’re launching a start-up, expanding a growing company or refining an established corporate budget, your approach to marketing spending can have great influence on ...
Opting for AI in the New Financial Year: How Indian Companies Are Showing the Way
Businesses across India are looking for newer ways to drive better performance and maintain a competitive advantage as they ease into the new financial year. One of the biggest trends among Indian companies, regardless of their size or sector, has been the adoption of Artificial Intelligence ...
Franchise Marketing and Robotic Marketer: Localized Strategies for Content Creation
When it comes to franchise marketing, marketers often struggle with the challenge of balancing uniform brand messaging with localized marketing strategies. Franchisees need to feel the value of their marketing contributions, seeing tangible results in their local markets. This is where Robotic ...
The AI Revolution in Marketing Education: How Universities Must Adapt
The realm of marketing is undergoing a seismic shift with the integration of artificial intelligence (AI), redefining what it means to be a skilled marketer in the digital age. As industries adopt AI-driven tools for data analysis, customer engagement, and personalized marketing, there is a ...
Your Marketing Department & AI: How Robotic Marketer Can Transform Your B2B Marketing Strategy
The B2B business realm is competitive, and every marketer developing a B2B marketing strategy is well aware of this. In a sphere where efficiency and precision in marketing reign supreme, many businesses are now looking towards artificial intelligence (AI) to streamline operations, reduce human ...
Hiring Your First CMO As a Mid-Market Business: The Ultimate Guide
As a mid-market business, hiring a Chief Marketing Officer (CMO) is decision not only impacts your marketing strategies but also influences your overall business trajectory. If you are aiming to take its market presence forward and drive growth, hiring the right CMO can be a game-changer, ...
Developing Your Marketing Strategy in New York with AI Insights
Are you a business owner or marketer aiming to make it big in the competitive business environment of New York City? With its active markets and broad client base, New York is the hub of opportunities and presents numerous prospects for expanding your business. However, managing complex ...
LinkedIn + HubSpot: A Game-Changing Integration for Marketers
This partnership is something that we saw coming simply because at the heart of Hubspot, it’s a cheap buy. They have secured a substantial database that can drive more sales to LinkedIn. Companies don’t want to move from one platform to another. They want integration and ease of use. Robotic ...
Marketing: Is Your Marketing Team Blocking You From Scaling?
Everyone’s been there. When a colleague or someone on your team pulls out everything they can to stop you doing something albeit implementing new technology, a new technique or methodology or a completely new direction for your business. Businesses are often caught between the ...
