As the world becomes increasingly digital, the role of the traditional marketer is near dead. Digital marketing is taking over, and companies must embrace its offerings. Digital marketing brings significant opportunities for business growth and the ability to reach a wider audience, coupled with its cost-effective and easy to learn methods. To remain at the top of your business game, you should maintain an intricate understanding of the marketing opportunities.
Here are the top six free online courses to expand your digital marketing skills:
- Google Digital Marketing Course
Google is currently offering a free digital marketing course via the Google Digital Garage, which aims to teach the fundamentals of digital marketing to participants. This free course is targeted towards beginners in the field who are looking to expand their marketing knowledge. The course consists of twenty-six modules totaling forty hours, which will result in an authentic digital marketing certification from Google. With practical exercises and real-world examples making up the majority of the content, this course offers an accurate insight into the benefits and applications of digital marketing in a technological world.
- SEMRUSH Academy Digital Marketing Course
SEMRUSH Academy is offering a free online course providing participants with the opportunity to learn the basics of digital marketing for small and medium-sized businesses. Prominent industry expert, Greg Gifford, presents the course via eleven one-hour lessons, hand-picked readings, and quizzes, all available online. The course covers a range of different areas within the industry, including the basics of SEO, display advertising, email marketing, competitive research, and much more. This course is specifically designed for business owners or new marketers who wish to expand their knowledge of digital marketing.
- HubSpot Academy Digital Marketing Course
HubSpot Academy is currently offering a digital marketing course that will resonate with marketers of all levels. The free course consists of nine lessons, made up of both videos and quizzes, each designed to build upon your digital marketing knowledge. An array of HubSpot experts will focus on explaining how you can optimize your website for SEO, to create a non-paid strategy to build and grow a following and develop an advertisement strategy to amplify your business message to a targeted audience.
- Optinmonster Digital Marketing Training
While Optinmonster will not teach you all the specifics of digital marketing, this course will intricately explain how you can attract and convert website traffic into customers. By participating in this course, you will learn how to create your customer list from scratch, how to get targeted subscribers to invest in your product/service and how to turn traditional one-off buyers into loyal fans. Optinmaster focuses on step-by-step explanations of the benefits or best way of applying email marketing to achieve such heights. As the COVID-19 pandemic fundamentally altered how digital marketers operate, placing a greater emphasis on the importance of email marketing, as there is no better time to continue to grow your business.
- Social Media Quickstarter Digital Marketing Course
The benefits of focusing on social media for the success and growth of your business are exponential as social media can engage a worldwide audience. In 2021, 91.9% of US marketers in companies more prominent than 100 employees were expected to use social media for marketing purposes. The exponential growth in the field is undeniable after this year. The Social Media Quickstarter Course will provide step-by-step instructions that outline how you can build your social media presence across all top social networks. This course includes glossaries and how-to-guides, coupled with practical examples of the lessons at hand in action to ensure that you are well versed in the intricacies of the world of social media.
- WordStream’s PPC University
Additionally, Wordstream’s Pay-Per-Click (PPC) University is a free resource that aims to help build both your PPC and digital marketing skills. Brought to you by an array of experts at Wordstream, this site offers an organized, manageable framework of courses that will effectively teach you how to advertise on search engines and social media. This course provides a variety of basic and advanced strategies to suit marketers at all manner of levels. With access to webinars and white papers to expand your digital marketing education, this course is ideal for anyone on the go, given its mobile-friendly options.
With many free digital marketing courses available, there has never been a better time to build your knowledge in marketing. The direct benefits to you and your business will be anything but marginal, with lower marketing costs and expanded consumer market lists being only a few of the enticing results. Whether you’re a marketing whiz or simply dipping your toe into the field, there is a course that will directly resonate with you.