Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the organisation and establish goals for how we aim to contribute to the organisation.
The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid. Nonetheless, does any of that truly matter if we don’t know if they are generating any valuable results? Are the email campaigns working as we hoped they would? How can we measure whether the email campaigns are helping in achieving our marketing goals?
While each business has different needs and goals, there are some basic points that almost every business should be tracking with their email campaigns to measure success. Read on to learn more about the metrics you should consider with emails.