Five B2B Marketing Strategies For Technology Companies
On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating ...
How to develop a go-to-market strategy
You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop […]
Here’s Why Digital Marketing Matters Now More Than Ever
In 2023, digital marketing will continue to gain popularity and is becoming increasingly important for businesses. However, not every business owner is aware of how vital digital channels are for expanding business reach and connecting with their audiences. Still, have doubts? Here are five ...
What an effective content marketing strategy looks like
These days, the world is driven by content. With production and consumption of content at an all-time high, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your ...
Here’s how websites are crucial to your digital strategy
As the world moves online, websites have become a key aspect of digital marketing strategies. While the growing popularity of social media has elevated marketing tactics, a well-designed website is still crucial to the success of any business in the online space.
How to stay on top of your marketing goals for 2023
A new year means, businesses worldwide are setting new goals for success. Setting goals is only half the battle. As a marketer you’ll win the war knowing you were able to execute every one of your goals successfully. Most companies spend the end of the year working on marketing goals by ...
4 reasons to set up a marketing strategy for your business
A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business requires a solid marketing plan with clearly defined goals and milestones. Your chances of achieving ...
Email Marketing Analytics: How to Measure And Report On Key Metrics
The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid. Nonetheless, does any of that truly matter if we don’t know if they are generating ...
How social media has changed the whole marketing industry
Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer ...
5 Must-Try B2B Marketing Channels
With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.
