Decoding Kanye West’s Marketing Strategy: Lessons for Success

  • On : February 20, 2024

Kanye West, known for his groundbreaking music and bold persona, made headlines with his unique marketing strategy during the Super Bowl. By advertising his products during the event and pricing them at $20 each, he generated a staggering $20 million in sales within days. Let’s systematically ...

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How to generate leads in 2020

A guide to Lead Generation in 2023

  • On : March 15, 2023

In 2023, lead generation will be different. Why? As most of our customers no longer interact with us in person and new technologies are replacing old ones, like search engines and email marketing, how we adjust to the work-from-home environment will determine how well we can use customer ...

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sales and marketing alignment

What Are The Differences Between Sales & Marketing – And How To Align Them

  • On : April 22, 2021

The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?

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How To Increase Your ‘Net New Leads’ With The Right Marketing Strategy

How To Increase Your ‘Net New Leads’ With The Right Marketing Strategy

  • On : November 27, 2020

With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it ...

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