Martech marketing

What Role Does Martech Play in Your Marketing Budget?

  • On : December 16, 2022

Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies improve both the time and cost efficiencies of businesses as they allow for automation, to take care of time consuming and repetitive tasks.

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