Voted Best AI-Enhanced Marketing Strategy Solutions Provider – by Corporate Vision in the Artificial Intelligence Awards 2021
Robotic Marketer is proud to announce that they have recently won the “Best AI-Enhanced Marketing Strategy Solutions Provider 2021 in North America” presented by Corporate Vision in the Artificial Intelligence Awards.
The award was created to recognize companies who are leading the charge in digital transformation and honor the Artificial Intelligence pioneers who work tirelessly to ensure they are providing the best solutions available to businesses and consumers alike. Read more
5 Inexpensive Marketing Ideas For Small Businesses
Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and engage your target audience.
Marketing is a great way to improve your bottom line, increase sales, and introduce new customers to your business. Every small business can implement marketing, and with the right strategies and marketing plan, your business can expose its brand identity and build stable relationships. Ensure you are following the proper steps to jump-start your marketing and exceed your expectations by commencing some of the following inexpensive marketing ideas for your small business.
1. Social Media Video Content
As we live in a highly digital-savvy world, all businesses should have active social media accounts. Social media has the power to develop meaningful relationships and attract new customers with engaging regular content, and best of all, it’s free. Social media, in particular, video content, is an inexpensive marketing idea to connect and reach a vast majority of users quickly.
By using video content, your small business can catch the attention of your target audience with creative and exciting topics that can be informative. Your business can use gifs or short ‘how to’ and demonstration videos to educate the audience as to why they should purchase your product/service.
2. Hashtag & Tag On Social Media
Another marketing idea that embraces the digital age and is completely free is to optimize your social media posts and content with hashtags and tags. Your small business can tag particular followers, companies, partners, and even employees on social media to immediately increase the post reach and attract attention. By tagging other companies and influencers affiliated with your brand, you can enhance brand awareness and reach a larger audience.
Additionally, you can incorporate hashtags in your captions to reach accounts that follow a specific hashtag. Ensure that you use relevant hashtags to your business and products/services to target your desired audience and reach stakeholders interested in your industry.
3. Build LinkedIn Connections
Although LinkedIn may be less exciting than platforms such as Instagram or TikTok, it is an essential tool to use in your marketing strategy and to reach your business objectives. LinkedIn allows you to form strong connections with potential customers and network within your industry.
LinkedIn ensures your brand can be recognized by other professionals in your field and boost sales through connections and positive word of mouth. LinkedIn additionally provides you with the ability to form an alliance with other professionals and help your small business build creditability. It’s imperative to interact with professionals in your industry and, importantly your customers on LinkedIn. You can do this by posting regularly or through direct messages about your workplace, services/products, company news, and updates.
4. Email Marketing
Email marketing is a great inexpensive idea that markets directly to existing customers and can improve your bottom line. Your customers are aware of your brand, have purchased your products/services, and therefore you have the opportunity to turn them into repeat customers. Email marketing is used to send a direct message to customers and is one of the most reliable ways to achieve a strong return on your marketing investment.
Reaching out to existing clients can streamline sales while creating a strong brand connection with customers. They can keep up to date on company news, gain access to exclusive deals, and view your business benefits. Each email marketing campaign allows your small business to maintain a strong relationship and communication with customers while enhancing website trafic. Often customers enjoy maintaining a strong brand connection, and effective email marketing can help you achieve this.
5. Create Blog Content to Boost SEO
It’s vital that you promote your small business in a way that drives traffic to your website and generates leads. This can be done through blog posts on your website and SEO. Your small business should create a blog page on your website if you already have one or update your existing one with regular blog posts each week. Blogs posts are the ultimate marketing tactic that enables your business to write about your product/service insights and benefits, industry news, company updates, client case studies and your workplace. It’s critical to remember that blog content should be engaging, creative, and diverse with specific hyperlinks and subheadings to hook the readers and effectively reach your desired audienc.
These five inexpensive marketing strategies when performed consistently will help your small business boost sales, increase brand awareness and achieve marketing and business objectives. You can immediately develop a strong brand identity by utilizing social media and the other marketing ideas listed above while connecting with customers and encouraging two-way communication.
If your small business requires a comprehensive marketing strategy that includes more inexpensive marketing ideas and an in-depth analysis of your brand and competitors, contact the team at Robotic Marketer today to learn more.
Image: Shutterstock 1157182405
Which Marketing Strategy is Right for my Business?
The purpose of marketing is to link your company’s value to the appropriate consumer base. It’s a basic concept with a million distinct strategies involved. Knowing which marketing approaches are viable and which are a waste of time can help reduce costs, increase awareness, and drive consumer engagement. Therefore, understanding which marketing strategies are best suited to your business, whilst challenging, is important in the long term.Read more
How to Develop a Marketing Strategy in 5 Easy Steps
According to Bob Hoffman, “Without strategy and planning, marketing is useless.” This is a belief shared by all marketers in which businesses cannot move forward in the right direction without careful preparation and tactical approach. Subsequently, this is where developing a marketing strategy is essential – a practical research methodology that can provide guidance in terms of focus and direction for marketers, marketing consultants, and businesses alike with informed decision-making comes into play.
A marketing strategy provides a roadmap to enhance reputation, engage with customers effectively and persuade potential customers on the unique value of a business through identified key messaging.
Here are five steps to develop your marketing strategy easily:
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Initiate a situational analysis – An internal look into yourself
Before looking at practical advances and the manner of execution, research must be the priority in order to truly understand the foundation and situation of your business.
Primarily, characterizing your business altogether, the products or services you provide, the customers you pay attention to, also identifying the unique value proposition which positively differentiates yourself from your competition. This would be regarded as a “situation analysis”.
Effective situational analysis requires a SWOT analysis which is the summation of the business’ strengths, weaknesses, opportunities, and threats.
Specifically, the strengths and weaknesses indicate the attributes that are currently present within your business, whereas the opportunities and threats belong to outside elements.
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Outline the marketing objectives and sales you want to achieve
The marketing objectives and the number of sales are interconnected aspirations for a business to achieve. Marketing consultants along with businesses should document the range and the expectancy of these outlined objectives within a short to a long-term period of time.
Your marketing objectives should be concentrated internally or externally varying on your situation. These objectives should be written in the SMART format to safeguard responsibility. SMART comprises of Specific, Measurable, Attainable, Realistic and Time-bounded. These marketing objectives should facilitate improvement in sales.
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Recognize and understand your target audience
Target audience is the specialized segmentation of your ideal niche market with the intention to position your product or service competitively. Identifying your target audience is a wide-ranging process of asking the right questions where marketing consultants need to recognize the underlying desires, challenges, and expectations of an ideal customer to know them better.
As a business or a marketing consultant, you need to be conscious of your target audience’s daily lives and how those concerns can be answered all through your products or services. To meet these client assessments involves the utilization of buyer personas. Buyer personas are depictions of your ideal client centered on demographic information, online behavior also speculated motivations and apprehensions that make them who they are.
Nevertheless, to effectively distinguish your constructed target audience for in-depth insights, attempt to narrowly characterize the meaning of your ideal customer within your marketing strategy.
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Evaluation and implementation of marketing tactics
In the preceding segments of the marketing strategy, you have pinpointed the customers you are targeting, and what you can provide as a business. As a result, you must feature the marketing tactics you will implement in order to connect with your customers and reach the marketing objectives you want to achieve. The listed marketing tactics should compromise with the allowance of your budget and how much you are willing to spend. Examples of these marketing activities may comprise of:
- Paid marketing: television, print and online publications, websites
- Publicity: press releases, testimonials, and referrals
- Sponsorships: community events, local charities, sport endorsements
- Promotions: direct mailings, coupons, sales, point of purchase displays
The marketing tactics you decide on should reach your ideal customer when they are highly interested in your message.
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Assessing the implications of your marketing strategy approach
Determine which marketing tactics are useful and modify your marketing strategy development. The best way to achieve this is through moderated feedback. By asking existing customers about the impact of your business and pursuing which marketing activities were most effective and generated the most sales.