The Importance of Digital Marketing in a Marketing Strategy
Digital marketing has the potential to transform the way that your business reaches and engages with customers. While traditional marketing tactics require you to wait months to assess which strategies are working, digital marketing allows you to view results in real-time. This gives you the ...
The Misconceptions of Digital Marketing in the Construction Industry
For whatever reason, there always has been a giant brick wall between digital marketing and the construction industry. It is as if, the construction industry perceives the term ‘digital marketing’ by associating with basic advertising instruments, such as issuing email marketing, promotional ...
How to Grow Your B2B with Email Marketing
With an average of $44 ROI on email marketing there is no denying it’s benefits to expanding your business. However, capturing those clients and ensuring they are making the click to consume can be hard. Let’s have a look at how you can convert your database and maximise your efforts. Welcome ...
5 Reasons Why Webinars Are Great for Your Business
In an era, post-COVID-19 the internet is taking over. Now a necessity to humans, companies are looking for newer ways to establish a long-lasting connection with their consumers over the internet. Webinars are taking the business world by storm. A way to connect with your consumers, ...
How Companies Use AI To Improve Brand Management
Source: Jeff Bullas Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, ...
How To Build An Awesome Lead Generating Website
Source: Marketing Eye While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it’s not all dooms-day. A good website from idea stage to website strategy, design and development, can all ...
5 Dangerous Webinar Mistakes (And How to Avoid Them)
Source: Jeff Bullas You’ve worked hard at putting together your webinar slides. You’ve fine-tuned your presentation to your liking. After a few run-throughs, you’re ready to launch. Ready, set… hold up. Before you invite your attendees, there’s one more step to check off your list: ...
The Entrepreneur Who Is Disrupting Digital Marketing with Artificial Intelligence
Podcast published on Jeff Bullas At the age of 25, Mellissah Smith made her first million dollars. But by the age of 30, she quickly came to realize that when she wasn’t working in the business the revenue stopped. And she learned that one of the secrets to a successful business is being able ...
The Ultimate Guide to Social Media Marketing
Social media platforms have experienced exponential growth since 2004. Despite almost half of the world’s population being active on social media, it still has not reached the peak of its popularity. With users spending an average of 3 hours on social media per day, businesses are experiencing ...
5 Email Marketing Practices That Don’t Work
Source: Marketing Eye Atlanta Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the ...
