AI-based marketing strategy development

Does Modern Marketing Mean 100% Digital?

  • On : July 26, 2023

 

With new digital marketing techniques evolving and adapting to the market demographic, it is difficult for marketers to predict what customers will prefer. As many customer demographics change and interact differently depending on country of origin and lifestyle, marketers have the difficult job of trying to utilize the newest technology, social media, and working devices. But is there always a need to include the newest technology in a company’s marketing strategy? There’s no use in implementing something that isn’t properly understood, implemented, or takes away from current projects. Prematurely using tools is sure to result in decreased performance and poorer outcomes than expected.

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Nine Unexpected Benefits of Video Marketing Not Often Considered

What you should know about Video Marketing

  • On : March 31, 2023

For companies of all sizes, video marketing has become an integral component of a successful marketing plan. Consumers like to interact with businesses that offer visual appeal and engaging content in today’s digital age, and video marketing delivers both.

Videos are a practical approach to conveying your brand’s message, highlighting your goods or services, and establishing an emotional connection with your target market. Businesses can use video marketing to boost brand recognition, lead generation, and conversion rates.

Video marketing is now easier to use and more economical than ever because of the prevalence of social media and video-sharing websites like YouTube, Vimeo, and TikTok. In this piece, we’ll look at nine little-known but unforeseen advantages of video marketing.

Improving SEO

Your efforts at search engine optimization (SEO) can be strengthened by video marketing. A Forrester Research study found that videos have a 53 times higher chance of ranking on the first page of search results than text-based content. As a result, you may raise your website’s rating and increase traffic by making videos that are search-engine friendly.

When it comes to combining SEO and video marketing, there are several strategies you can use to maximize the benefits of both. For example, you can optimize your videos for search engines by including relevant keywords in the title, description, and tags. In addition, you can embed your videos on your website and share them on social media to increase visibility and drive traffic.

Increasing Engagement

Engagement with your audience can also be increased through video marketing. 40% of marketers claim that helping customers understand their products and services is the main advantage of producing video content, according to HubSpot. It is more likely that people will act and make a purchase by making exciting videos that highlight your goods or services.

Building Trust

Building trust with your audience can also be facilitated through video marketing. For example, you may position yourself as an authority in your business by producing videos highlighting your skill and knowledge. The videos can be personal to the customers’ specific needs and requirements, therefore encouraging them to become more loyal to business activities. By doing this, you can increase audience trust and the likelihood that they will choose your company over rivals.

Creating Emotional Connections

Additionally, using video to engage your audience emotionally might be beneficial. You may establish a stronger connection with your viewers by making videos that tell a story or elicit a feeling. This can foster brand loyalty and raise the probability that people will suggest your company to others.

Enhancing Brand Awareness

Brand recognition can also be improved with video marketing. You may make a more lasting impression on your audience by creating videos that embody the character and values of your brand. This can assist your company in becoming more well-known and top-of-mind to your audience when shopping for goods or services in your sector.

95% of the 528 respondents said video marketing has helped them raise their brand awareness, demonstrating the direct advantage of utilizing this marketing strategy.

Increasing Social Shares

More social shares can also be achieved through video marketing. Social video generates 1200% more shares than text and image material combined, according to Brightcove. You can enhance the possibility that your audience will share your material with their followers and expand your reach by making shareable and valuable films for your audience.

Improving Conversions

Conversion rates can be raised with the aid of video marketing. Wyzowl reports that 84% of individuals said watching a brand’s video persuaded them to purchase a good or service. You may boost the likelihood that your audience will take action and purchase by making influential films tailored to your audience.

Saving Time and Resources

Time and money can be saved by using video marketing. You may reduce the time you spend on content creation while still providing your audience with valuable and exciting content by producing videos that can be reused across various channels and platforms. Moreover, video marketing can decrease the need for customer support by offering how-to and educational videos that address frequently asked issues and concerns.

Improving Customer Retention

Moreover, video marketing can increase client retention. You may boost client retention and lower churn by producing films that demonstrate your goods or services and offer suggestions and guidance on using them successfully. Additionally, video marketing can foster a feeling of community around your brand, increasing the likelihood that customers will engage with and return to your company.

Video marketing has several advantages besides raising brand recognition and engagement. Businesses can boost their SEO, establish credibility, forge emotional connections, increase social media shares, boost conversions, conserve time and money, and increase client retention by utilizing the power of video. Businesses that adopt video marketing will prosper as it continues to gain popularity.

 

Video marketing

The Rise of Video Marketing and Its Impact on Brands

  • On : January 13, 2023

It’s understandable why video marketing has become so popular in recent years. The rise of streaming platforms like YouTube and the widespread adoption of smartphones has made it easier for businesses to create and share video content.Read more

Customer Testimonials

The Benefits Of Using Customer Testimonials In Business Marketing

  • On : January 12, 2023

If you’re into makeup or the beauty industry, you will be familiar with the substantial success of the makeup brand Charlotte Tilbury in recent years. Despite the company being present for a few years, it’s only recently the company has gained traction and skyrocketed into the spotlight. Due to social media platforms such as Tik Tok and Instagram coupled with celebrities such as Madison Beer and Phoebe Dynevor endorsing this product, the company is now the talk of the town. This is a notable example of how positive customer testimonials have an impact on a business and its success.

 

Highlighting customer statements and focusing on how satisfied a customer is can have a positive impact on brand reputation and the overall success of a business. When organisations spotlight the positive comments and opinions of an individual customer, it inclines other potential customers to be invested in the business. This impacts their purchasing behaviour and prompts them to consider buying from the company. To support this sentiment, it was found that 88% of people trust online reviews written by other consumers in comparison to recommendations from their own personal contacts. Therefore, by utilising testimonials in marketing, customers are motivated to purchase from the business.   Read more

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Email marketing best practices and tips for success

  • On : January 11, 2023

Email marketing is a cost-effective and efficient way for businesses to reach and engage with their target audience. You can build relationships, drive sales, and increase brand awareness by sending targeted, personalized messages to your email subscribers. First, however, it’s essential to follow best practices to ensure the success of your email marketing campaigns.

 

This article will discuss the best practices and tips for success in email marketing. This includes building a targeted email list, personalizing your emails, having a clear call to action, testing and optimizing, and protecting your sender’s reputation. We will also cover other important considerations, such as segmenting your email list, using responsive design, and analyzing your results to ensure the best possible performance.

 

It’s important to remember that email marketing is just one piece of the puzzle. It’s essential to have a holistic marketing strategy that includes various tactics and channels. By integrating email marketing with other marketing efforts, you can create a cohesive, effective marketing plan that drives results for your business.

 

Following email marketing best practices and utilizing the right tips for success, you can create email marketing campaigns that effectively connect with your customers and promote your business.

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omnichannel approach

Why is an omnichannel approach to modern marketing so popular?

  • On : October 17, 2022

The way businesses market their products and services in the modern world is ever-changing. With significant advancements in digital transformation, the demands of the market shift, and consumers have multiple channels to communicate these expectations. With the volatile nature of any market, businesses must ensure they can keep up with modernized forms of marketing their offerings. We now operate in a digital world, and consumers play an active role in how businesses market their campaigns. If companies want to succeed – they can’t get left behind!

 

What Is Omnichannel Marketing? 

Omnichannel marketing refers to the integration of messaging, branding, and online and offline channels, with the primary intention of improving the customer journey and providing a seamless experience. Omnichannel marketing forces businesses to take a consumer-centric view of their strategies to create a consistent brand experience. Modern consumers can easily view and purchase products, including online or in-store shopping. They can communicate this through social media and other offline touchpoints. 

 

More recently, omnichannel marketing has become an extremely populous approach to marketing, and consumers are provided with varied opportunities to access information surrounding a business’s products and services. Consumers expect a seamless journey, and companies that fail to deliver this will simply fall behind. After all, another business’s offerings are available at the click of a button. 74% of retailers have already started on an omnichannel strategy or have already implemented it; the rest are already behind. 

 

An omnichannel marketing approach is so prevalent in the modern world. It breaks down the boundaries that put consumers at the forefront of the journey and provides businesses various benefits. 

 

5 Reasons Why An Omnichannel Approach Is So Popular:

 

#1 IMPROVES CUSTOMER LIFETIME VALUE 

When businesses adopt an omnichannel strategy, they commit to putting consumers first. Customers want to buy in a way that is most convenient for them, and when customers feel that companies are setting their priorities first and are giving them some control, they will likely stay with those businesses. When customers feel valued, their trust in that business grows. Omnichannel marketing provides those consumers with a consistent experience across various platforms, where information is readily available whenever they want. As a marketer, it is pivotal that you obtain a mindset that focuses on doing what is best for the customer. 

 

#2 BETTER CUSTOMER INSIGHT 

Omnichannel marketing allows businesses to collect data from various channels, including social media, online carts, mailing lists, referral programs, etc. Through this data, companies are provided with many opportunities to improve their customers’ overall buying experience. Through the various channels that businesses use, they have a chance to understand them better and customize their communications and campaigns to these preferences. Personalizing campaigns to their preferences will make consumers feel they are cared about. 

 

#3 PROMPTS REVENUE GROWTH 

When businesses market products or services, success can be determined by the increased return on investment (ROI). An omnichannel marketing strategy can successfully expand a business’s revenue, given that segmentation and personalization of marketing campaigns are done right. When companies invest money in customer experience, revenue is considerably impacted. It is determined that brands that embrace an omnichannel approach increase their ROI by 35%. An omnichannel strategy is a highly effective way to obtain loyal and happy customers and makes a business more profitable. 

 

#4 INTEGRATED PROCESSES 

When businesses adopt an omnichannel strategy, various systems within the industry are integrated and are working towards one goal. Traditional and digital media are integrated, and communications are synchronized between all channels. With an omnichannel approach, customer service, sales, marketing, and inventory are all integrated, and these areas of the business are seamlessly working towards a common goal simultaneously. 

 

#5 COHESIVE STRATEGY AND IDENTITY

When taking an omnichannel marketing approach, a seamless strategy is implemented across all channels. This allows businesses to build a brand image and tone that is easily identifiable and differentiates them from their competitors. A business’s branding will be based on what its consumers are demanding and what they value. This approach will force a more comprehensive strategy, which will translate into increased customer loyalty. 

 

An omnichannel marketing strategy allows teams to target their consumers in the right spot at the right time. This approach will enable businesses to carefully analyze the customer journey at every step, allowing them to customize their messaging. Organizations can then make better-informed marketing decisions and optimize their campaigns. 

 

Need help with incorporating an omnichannel approach into your marketing strategy? Contact one of our expert marketing consultants at Robotic Marketer and leverage our world-first AI marketing strategy software to take your business marketing to the next level.

 

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Market Researching

The Best Marketing Strategies for IT Consulting Firms

  • On : October 12, 2022

The IT world is one of the fastest evolving and growing worlds. And keeping up with it is essential to stay ahead of the competition, and one of the best ways to do so is by marketing the business, so more and more people are aware of it. But what exactly is a marketing strategy? A Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.” Statistically speaking, people are more likely to trust a brand they have heard of rather than a brand they have never heard of.

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B2B-business-selling-S/4HANA

Best ways to market a B2B business selling S/4HANA

  • On : September 21, 2022

Why choose S/4HANA when marketing to B2B? What exactly is S/4HANA?

One of the founders of SAP oversaw the creation of a brand-new database known as HANA. HANA is short for Hasso’s New Architecture (Hasso Plattner is one of SAP’s five founders) aka High-Performance Analytical Application

A completely new version of SAP Business Suite, SAP S/4HANA, is explicitly written for just the SAP HANA platform. It is distinguished by simplifying assumptions, enormously efficient use of resources, and attractive features like planned and computation options in many traditional procedures.

Explaining S/4HANA

In S4 Hana, the “S” stands for “simple,” while the “4” denotes the generation order.

S/4HANA is an acronym for “SAP business suite 4 SAP HANA,” which is a group of many things, which means that the HANA platform is poorly understood.

The reason is that it’s a blend of the two; thus, it can’t be appropriately referred to as either a technological improvement or a functional advance.

The company’s reengineered ERP solution, dubbed S/4HANA in classic SAP fashion, was created from the ground up to use SAP HANA’s in-memory capabilities.

In their own words, SAP states, “SAP HANA works on multi-core CPUs with instant communication between processing cores and contains terabytes of primary memory.

In layman’s terms, the entire ERP dataset is kept in what we often refer to as “RAM” on our desktops and laptops and is readily available to the CPU.

How might a digital strategy benefit B2B while dealing with S/4HANA?

Now, consider how a digital strategy might assist merchants in better understanding their new-age clients. Real-time information may be obtained from offline and online contexts using a S/4HANA.

It aids in the reduction of the merchandise creation and optimization cycle. In addition, companies that are selling S/4HANA with low promotional budgets may find it helpful since strategies like improved shelf location and product facing control may need little to no additional expense when promoting S/4HANA since the product itself eliminates seasonal characteristics.

It also aids in gaining new customers and increasing their commitment to the company. In addition, this means that buyers for S/4HANA can easily access the systems for S/4HANA.

B2B Sellers may also feel secure knowing that pricing and special offers are consistent across all operating channels. In addition, they can quickly develop and manage the data for their items thanks to the SAP S/4HANA platform’s user-friendliness.

Digitalization can assist in simplifying operations and creating a more flexible workplace.

Productivity has constantly been fuelled by innovation. Even with the world of online innovation evolving so quickly, it’s more crucial than ever for B2B to ensure that its procedures and policies are created to allow workers to work more efficiently.

Additionally, marketing the use of S/4HANA will help your business become more customer-focused, enhancing customer satisfaction and brand loyalty. Development of a new marketing strategy that is ideally matched with digitalization. The ERP system SAP S/4HANA is constantly improving, rendering it more intelligent, potent, and user-friendly, which means it’s a better selling point for the B2B company.

Thanks to its quarterly upgrades, B2B retailers may readily use the newest innovations in their businesses to promote the fact that it enhances functionality, connection, and reporting.

As a result, AI technology spreads throughout the full array of corporate processes, becoming the standard.

B2B marketing of S/4HANA

  • Email Marketing

We advise devoting almost as much attention to your email subject lines as you do to the actual email content so that the audience would be hooked. Allow one CTA per email, so the focus is purely on one action.

They ask, “How can your business assist my business to grow?”

As a result, your email marketing must regularly connect with your business clients and concentrate on essential issues, such as time, money, and resources, and how the S/4HANA would help with those issues.

  • Digital Marketing

Establishing your target market or buyer persona is the first step in developing a solid B2B digital marketing plan.

An example of the target market for S/4HANA is mainly in the US, so you may utilize that knowledge to develop customer personas and comprehend the purchasing process of that market.

  • Creating Website

Furthermore, a functional, attractive website is a need for effective digital marketing.

However, your website must be more than just exciting and educational, it must also be easy to find and understand about the S/4HANA itself, so it must provide valuable information.

  • Pay-per-click (PPC)

And at last, pay-per-click (PPC) marketing may complete your online presence by putting your business and content in front of new viewers on browsers and other ad networks.

The best way to incorporate this tactic is to enter your target market and boost content the buyers can relate to, as it’s doubtful new customers would be searching specifically for the S/4HANA itself.

With its capabilities, SAP S/4HANA can manage various business solutions, from sales to purchasing.

Reinventing businesses and fostering excellent customer service to other companies also streamlines the complete automation system and raises the potential of the retail industry.

Retailers who commit to SAP S/4HANA will be able to tap into a world of enhanced commercial options. But, most significantly, it is a solid attempt to protect the brand for the foreseeable future.

 

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Short-term and long-term marketing goals

Short-term and long-term marketing goals

  • On : September 19, 2022

Does setting a short-term or long-term goal sound daunting?

Especially when you think of short-term or long-term goals, you will find yourself racking your brain and questioning goals and how they differ from one another. No need to worry because doing so can help you create more effective (and attainable) goals overall, creating both short-term and long-term marketing goals.

To realize the goal you have in mind, marketing goals are a crucial area to concentrate on. A goal should constantly be in mind since a dream is only a dream unless you make it your reality.

With this, you have a distinct idea of where you want to go, a predetermined strategy, and a target date to work towards.

Short-term marketing goals

If you think about it, setting short-term goals seems much more accessible than long-term goals simply because long-term goals contain many unknown factors.

Short-term marketing goals are doable and advantageously adaptable. You can adjust your plan to experiment with something new and get better outcomes if one of your short-term goals isn’t working.

Your short-term objectives are those that you wish to complete in six months to 2 years. These objectives typically take days, weeks, or months to complete from beginning to end.

An example of a short-term goal and how it can be applied.

For example, Increase your social media presence by using Facebook to advertise activities and discounts, Instagram to display your goods and the individuals using them, and Twitter to engage with your customers more positively, as Twitter is an excellent platform to interact.

Another Short-term marketing goal and effort might include holding events, effectively promoting a promotion, or boosting sales by 15% each month.

Long-Term Marketing Goal 

Did you ever shy away from establishing long-term marketing objectives because you lacked faith in your capacity to succeed? You’re not the only one, so don’t fret. It doesn’t focus on fixing the present issues or even the question of how you might increase your company’s profitability in the following years.

These goals are for making significant strides in your company’s future expansion into something more meaningful and better than it is now.

These objectives cannot be accomplished in the following two to three years without creating instability in the business. Therefore, they need serious consideration of the course you want your company to pursue, then preparation, funding, and cautious implementation.

Goals that far off have drawbacks:

Firstly, the staff loses focus and loosens up because there is insufficient urgency. Underestimating the workload and working last minute to achieve deadlines are simple mistakes.

Feeling overpowered is the second downside. Generally, long-term goals are big ones. However, numerous people respond to stress in unique ways, and they might not feel capable of completing their tasks.

To sum up, the steps and duration required to complete long-term and short-term marketing goals differ significantly. If short-term goals help long-term goals, they could be more rewarding and meaningful.

You could wish to select specific short-term goals that represent these ideals, for instance, if your long-term objective is to experience a more profound sense of belonging and connection within the society.

Establishing a short-term goal of engaging in acts of service for at least 5 – 10 hours each month will help you get closer to your long-term objective of strengthening relationships and communities.

Suppose that one of your long-term company objectives is to create the finest website within your sector; for instance, you might want to select short-term objectives that mirror this

 

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branding-fit-marketing-plan

Where does branding fit into your marketing plan?

  • On : September 15, 2022

In this digital age, branding forms an integral part of any marketing plan. Branding is the process of creating a certain image in the minds of the customers which helps the firm to sell its product and services. One of the best examples of excellent branding is Coca-Cola, rather than their product being the focus, Coca-Cola focused on their brand. This worked splendidly as people are now more likely to try new flavors of soft drinks if there is a Coca-Cola label on the can.

Why you need to focus on branding

One of the biggest reasons why branding is so important within this age of social media, is that consumers are being introduced to new brands on a daily basis, so having a strong brand image will help distinguish your firm from your competitors. Strong branding is how loyal customers are formed, more people will take note of it and won’t easily forget your brand. So, when they are in the market for a new product or service, they will probably pick the brand that had the most memorable branding.

Having a strong brand can also help the firm to build trust with their audience. Gaining the trust of your audience is one of the most important things that you can have as a business. Branding helps the business to come across as a well-established and credible brand, proving that they are trustworthy and ensuring that customers try their products or services, and become a loyal to the brand.

Advertising is an essential part of the marketing process of a business, and is responsible for creating brand awareness, but if the business hasn’t paid attention to branding then then potential customers won’t stay for long. Businesses can come off as untrustworthy and customers won’t feel the need to buy the products and services of your business.

6 elements of branding

Now that we’ve established why branding is important for any business, there are six elements to consider in order to pull off a successful rebrand:

1. Brand voice

According to Sprout social, brand voice is the distinct personality a brand takes on in its communications. The reason why your brand voice is so important is that it helps your business to stand out. Just the logo and a catchy slogan is not enough, the way the brand presents itself in front of customers is very important. Your brand voice can give customers better insight into who you are and needs to be consistent and recognizable. Who your ideal target audience is will determine the tone of voice used, healthcare or financial institutions may require a more formal and professional tone of voice whereas the latest dating app will be much more informal.

2. Brand identity

Investopedia states that “brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.” The reason why it is important for a business the pay attention to brand identity is that it is essentially the mascot for the business’ brand, it encompasses how a company expresses and describes itself from the images on its marketing materials. A strong brand identity helps in strengthening a company’s popularity and presence in a competitive market.

3. Brand promise

The third element is Brand Promise and according to Adobe “a brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company.” The brand promise articulates the unique value that a business provides its customers and includes the mission and vision statements of the company which tells the customers what the business wants to achieve in the short and long term. The more aligned the business’ actions are with the brand promise, the more trust and loyalty the business will cultivate from its customers.

4. Brand values

According to The Branding Journal, “brand values can be defined as the foundational beliefs that a company stands for.” By aligning the brand and its values to something bigger than the brand, the customers will find them to be relatable, this will help the business to create and deepen the trust between the business and its customers leading to a higher degree of customer loyalty.

5. Brand targeting

Investopedia defines a target market as “a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle. Brand targeting allows the business to segment and target the ideal group of people the business wants to appeal to.

6. Brand positioning

The last element is Brand Positioning, according to Kotler brand positioning is defined as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.  Brand positioning involves strategizing the marketing efforts to make sure that the business’ tactics are effectively reaching the targeted market segment and position themselves in the mind of their target audience accordingly.

Conclusion

Branding plays an important part in a business’ marketing plan especially in the age of social media, it allows a business to stand out from the crowd and make an impression on the customers allowing them to gain the trust of the customers which can be converted into brand loyalty. Need a more in-depth analysis of branding personalized for your own business? Contact Robotic Marketer to find out how we can assist your company to establish a strong brand identity.

 

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