How to Develop a Marketing Strategy in 5 Easy Steps
According to Bob Hoffman, “Without strategy and planning, marketing is useless.” This is a belief shared by all marketers in which businesses cannot move forward in the right direction without careful preparation and tactical approach. Subsequently, this is where developing a marketing strategy ...
5 Reasons Why it’s Time to Rethink Your Digital Marketing
It’s almost 2021 and it’s impossible to think of marketing without digital marketing. If you are a business owner, you are sure to be using at least one form of digital marketing in promoting your products and services. According to DigitalMarketer, “Digital marketing is the act of promoting ...
The Benefits of Marketing Automation
Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and ...
5 Reasons Why A Website Is Important For A Small Business
A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”. The answer is easy, ...
How Artificial Intelligence is Building The Future of eCommerce
Source: Jeff Bullas eCommerce won’t be the same after this year’s events. While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods. But ...
5 Reasons You Need A New Digital Marketing Strategy
Source: Marketing Eye Australia>Marketing Eye Australia Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are facing uncertain times and a volatile marketplace, which means your current approach may not be working ...
Know Your Audience, Engage Actively With Target Audiences
You’ve streamlined your product. It’s ready to fly off the shelves in droves. But, where do you find customers that want to buy it? Don’t let your product die on the shelf or spoil in a digital cart. Develop a loyal target audience that fits perfectly fits your product design.
Increase Market Control with Strategic Alliances
Strategic alliances maneuver your business toward increased sales and greater brand awareness in the market. Navigating these arrangements with complementary businesses can be difficult, however, they are quintessential in the strategic process.
Sinking in a Sea of Customers? Swim with CRM
CRM is a strategic approach to detailing and maintaining relationships with current and potential customers. Proper use of CRM tools streamlines your customer pipeline and pivots your business toward success. Let’s take a deeper dive.
Email Marketing, More Influential Than Facebook and Twitter Combined?
Email marketing is one of the most pervading forms of media today. This channel boasts some 3.9 billion users, surpassing the total accounts of Facebook and Twitter, combined. If you’re not using email marketing to reach your target audience, you should be. So how exactly does your business ...
