Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the organisation and establish goals for how we aim to contribute to the organisation.
Marketers are always having to learn, adapt, adjust campaigns, and address a range of challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you want to develop to facilitate stronger growth in 2022 and the future. If you’re a marketer who sees the same challenge every year, it might be a barrier worth putting on your radar. However, some challenges can be industry wide.
Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.