Rethinking Your Marketing Strategy
During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be ...
How to Develop a Marketing Strategy in 5 Easy Steps
According to Bob Hoffman, “Without strategy and planning, marketing is useless.” This is a belief shared by all marketers in which businesses cannot move forward in the right direction without careful preparation and tactical approach. Subsequently, this is where developing a marketing strategy ...
5 Reasons Why it’s Time to Rethink Your Digital Marketing
It’s almost 2021 and it’s impossible to think of marketing without digital marketing. If you are a business owner, you are sure to be using at least one form of digital marketing in promoting your products and services. According to DigitalMarketer, “Digital marketing is the act of promoting ...
5 Reasons You Need A New Digital Marketing Strategy
Source: Marketing Eye Australia>Marketing Eye Australia Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in ...
Why You Need The Help Of Marketing Strategy Technology
Because technology is the answer to coping with the future. Following the current trajectory of the world’s events, I think it’s safe to say that technology is at the forefront of managing the ‘new normal’. Today, there is mounting pressure on businesses to adapt quickly in order to stay ...
How To Generate Leads Digitally During The Coronavirus Outbreak
As a brand in the B2B space, the COVID-19 or Coronavirus pandemic has changed how business is done. For most B2B companies, attending events is a major way through which quality leads are generated and eventually converted – allocating a significant portion (21%) of their marketing budget to ...
The Importance of Marketing for the Healthcare industry in the time of COVID-19
In a crisis situation such as the COVID-19 outbreak, effective communication strategies are crucial. Given the rapid spread of the virus, timely and consistent information must be distributed internally for staff and externally for patients and the general public. For staff, regular ...
How To Leverage Social Media During A Time Of Social Distancing
These are uncertain times for us all and we now live in a world where life seems so different from what we’ve been used to. The reason for this shake up – COVID-19 or Coronavirus. This week, governments all around the world announced set guidelines that need to be followed in regards to ...
The Impacts Of The Global Market Drop On Your Marketing Department
Over the past few weeks, the global stock market has taken a massive hit with share prices plummeting. And things aren’t looking like they’re going to bounce back anytime soon. This decline is primarily a consequence of the increasing prevalence of the Coronavirus disease (COVID-19), which is ...
