Take action

How to Create a Strong Call-to-Action that Boosts Conversion Rates

  • On : January 24, 2023

Creating a strong call-to-action (CTA) is essential for boosting conversion rates on your website. A CTA is a button or link that prompts visitors to take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. The goal of a CTA is to convert visitors ...

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sales and marketing alignment

What Are The Differences Between Sales & Marketing – And How To Align Them

  • On : April 22, 2021

The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?

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