How Robotic Marketer Can Cut Down Your Strategy Time by 80%

  • On : November 10, 2023

Marketing is a vital function for any business that wants to create and deliver value to its customers and stakeholders. However, marketing can also be a time-consuming and complex process, especially when it comes to developing and implementing effective marketing strategies.    

However, what if there was a way to create marketing strategies faster, better and cheaper, without compromising on quality or performance? “Creating the next generation marketer” and slashing the time spent on preparing client strategies is the promise of machine learning start up Robotic Marketer.   

What is Robotic Marketer?  

Robotic Marketer is a software application that uses artificial intelligence (AI) and machine learning (ML) to automate and enhance the process of developing marketing strategies. Robotic Marketer can produce marketing strategies in minutes, instead of hours or days, by leveraging big data and ML algorithms. Robotic Marketer can create marketing strategies that are more accurate, comprehensive and fact-based than any human-based strategy development has ever achieved.  

“Robotic Marketer provided a clear, concise, and actionable marketing strategy that exceeded our expectations, we were deeply impressed by the depth and breadth of the research and analysis done by the AI tool” – Customer  

Melissah Smith, the company’s founder and managing director of consultancy of Marketing Eye, told Mumbrella the technology idea came out of years of running workshops and developing strategic plans for clients.  

“To write a strategy that you’re looking at 100 hours and clients are paying for that right now,” Smith Said. “If we can do that in minutes that’s more valuable for the client and they can spend their budgets on outcomes.”  

“I came up with the idea five years ago because I’ve personally written more than 300 marketing strategies and every time, I finish one I know they aren’t good enough.”  

“The reason why I know they’re not good enough is not matter how much market research or examples we can find successful campaigns or data analytics; you’re only contained to what is available to you.”  

“However, having access to big data and machine learning where it’s learning from hundreds of marketing strategies, workshops and conversations, we can produce a marketing strategy better than anything I could write.”  

How Does Robotic Marketer Work?  

Robotic Marketer works by following a simple and user-friendly process: 

  • The user inputs some basic information about their business, such as industry, target market, value proposition, competitors and goals. 
  • Robotic Marketer conducts a thorough market research and analysis, using various ML techniques, such as classification, regression, clustering, association, recommendation and reinforcement learning, to identify patterns, trends, correlations, associations and anomalies in the data.

Robotic Marketer generates a marketing strategy report, which includes the following sections: 

  • Executive summary: A brief overview of the main findings and recommendations of the marketing strategy. 
  • Situation analysis: A detailed description of the current state of the business, the market, the customers and the competitors, using tools such as SWOT analysis, PEST analysis, Porter’s five forces analysis and more. 
  • Marketing objectives: A clear and measurable statement of what the business wants to achieve through its marketing activities, such as increasing sales, market share, brand awareness, customer loyalty and more. 
  • Marketing strategy: A comprehensive and coherent plan of how the business will achieve its marketing objectives, using tools such as segmentation, targeting, positioning, differentiation and more. 
  • Marketing mix: A specific and actionable description of the four Ps of marketing, namely product, price, place and promotion, and how they will be implemented and coordinated to deliver value to the customers and the business. 
  • Marketing budget: A realistic and feasible estimation of the costs and revenues associated with the marketing activities, as well as the expected return on investment (ROI). 
  • Marketing metrics: A set of key performance indicators (KPIs) and methods to measure and evaluate the effectiveness and efficiency of the marketing activities, as well as the achievement of the marketing objectives.

The user reviews and edits the marketing strategy report, with the help of a human consultant, who can provide feedback and guidance. The user can also ask questions and provide suggestions to Robotic Marketer, who can learn and improve from the interaction.  

What are the Benefits of Robotic Marketer?  

Robotic Marketer can provide various benefits to the users, such as: 

  • Saving time and money: Robotic Marketer can reduce the time spent on developing marketing strategies by 80%, from 100 hours to 20 hours or less. Robotic Marketer can also reduce the cost of developing marketing strategies by 92%, from $25,000 to $1,950 or less. 
  • Improving quality and performance: Robotic Marketer can produce marketing strategies that are more accurate, comprehensive and fact-based than human-based strategies, as it can access and analyse more data and information and use more advanced and sophisticated ML techniques. Robotic Marketer can also produce marketing strategies that are more relevant and innovative than human-based strategies, as it can learn and adapt from the latest and best practices in the marketing industry. 
  • Enhancing customer satisfaction and loyalty: Robotic Marketer can provide a positive and engaging customer experience, by offering instant and round-the-clock service, without requiring human intervention. Robotic Marketer can also provide personalised and customised marketing strategies, by understanding and communicating with the customers in a natural and human-like way.

In conclusion, Robotic Marketer is a machine learning startup that can revolutionise the marketing industry by creating the next generation of marketers. Robotic Marketer can automate and enhance the process of developing marketing strategies, by using AI and ML to leverage big data and generate insights, recommendations and best practices. Robotic Marketer is not a magic bullet, however, and it requires careful planning, implementation and evaluation, as well as ethical and responsible use, to ensure its effectiveness and sustainability. Robotic Marketer is not a substitute for human intelligence, creativity and judgement, but rather a complement and a partner, that can augment and enhance marketing success.