How marketing helps businesses weather economic uncertainty

Source: The Marketing Centre

Introduction

Tried and tested best practice will make the best of whatever economic and political situation a business finds itself in, whether it’s the continued uncertainty around Britain’s future in the EU, the overheating and protectionist tendency of the US market, or the continuing rise of China and India.

In this guide, we’ll outline the marketing activities that will prepare your business for times of economic turmoil. Looking after your customers will ensure they don’t lose confidence in your business and brand. Focusing on your pricing strategy will make it more likely that you will keep them buying from you. Keeping firm control over your positioning, people and brand will help you stay ahead of marketplace challenges. Let’s get started.

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Source: The Marketing Centre