Why choose S/4HANA when marketing to B2B? What exactly is S/4HANA?
One of the founders of SAP oversaw the creation of a brand-new database known as HANA. HANA is short for Hasso’s New Architecture (Hasso Plattner is one of SAP’s five founders) aka High-Performance Analytical Application
A completely new version of SAP Business Suite, SAP S/4HANA, is explicitly written for just the SAP HANA platform. It is distinguished by simplifying assumptions, enormously efficient use of resources, and attractive features like planned and computation options in many traditional procedures.
In S4 Hana, the “S” stands for “simple,” while the “4” denotes the generation order.
S/4HANA is an acronym for “SAP business suite 4 SAP HANA,” which is a group of many things, which means that the HANA platform is poorly understood.
The reason is that it’s a blend of the two; thus, it can’t be appropriately referred to as either a technological improvement or a functional advance.
The company’s reengineered ERP solution, dubbed S/4HANA in classic SAP fashion, was created from the ground up to use SAP HANA’s in-memory capabilities.
In their own words, SAP states, “SAP HANA works on multi-core CPUs with instant communication between processing cores and contains terabytes of primary memory.
In layman’s terms, the entire ERP dataset is kept in what we often refer to as “RAM” on our desktops and laptops and is readily available to the CPU.
How might a digital strategy benefit B2B while dealing with S/4HANA?
Now, consider how a digital strategy might assist merchants in better understanding their new-age clients. Real-time information may be obtained from offline and online contexts using a S/4HANA.
It aids in the reduction of the merchandise creation and optimization cycle. In addition, companies that are selling S/4HANA with low promotional budgets may find it helpful since strategies like improved shelf location and product facing control may need little to no additional expense when promoting S/4HANA since the product itself eliminates seasonal characteristics.
It also aids in gaining new customers and increasing their commitment to the company. In addition, this means that buyers for S/4HANA can easily access the systems for S/4HANA.
B2B Sellers may also feel secure knowing that pricing and special offers are consistent across all operating channels. In addition, they can quickly develop and manage the data for their items thanks to the SAP S/4HANA platform’s user-friendliness.
Digitalization can assist in simplifying operations and creating a more flexible workplace.
Productivity has constantly been fuelled by innovation. Even with the world of online innovation evolving so quickly, it’s more crucial than ever for B2B to ensure that its procedures and policies are created to allow workers to work more efficiently.
Additionally, marketing the use of S/4HANA will help your business become more customer-focused, enhancing customer satisfaction and brand loyalty. Development of a new marketing strategy that is ideally matched with digitalization. The ERP system SAP S/4HANA is constantly improving, rendering it more intelligent, potent, and user-friendly, which means it’s a better selling point for the B2B company.
Thanks to its quarterly upgrades, B2B retailers may readily use the newest innovations in their businesses to promote the fact that it enhances functionality, connection, and reporting.
As a result, AI technology spreads throughout the full array of corporate processes, becoming the standard.
B2B marketing of S/4HANA
We advise devoting almost as much attention to your email subject lines as you do to the actual email content so that the audience would be hooked. Allow one CTA per email, so the focus is purely on one action.
They ask, “How can your business assist my business to grow?”
As a result, your email marketing must regularly connect with your business clients and concentrate on essential issues, such as time, money, and resources, and how the S/4HANA would help with those issues.
Establishing your target market or buyer persona is the first step in developing a solid B2B digital marketing plan.
An example of the target market for S/4HANA is mainly in the US, so you may utilize that knowledge to develop customer personas and comprehend the purchasing process of that market.
Furthermore, a functional, attractive website is a need for effective digital marketing.
However, your website must be more than just exciting and educational, it must also be easy to find and understand about the S/4HANA itself, so it must provide valuable information.
And at last, pay-per-click (PPC) marketing may complete your online presence by putting your business and content in front of new viewers on browsers and other ad networks.
The best way to incorporate this tactic is to enter your target market and boost content the buyers can relate to, as it’s doubtful new customers would be searching specifically for the S/4HANA itself.
With its capabilities, SAP S/4HANA can manage various business solutions, from sales to purchasing.
Reinventing businesses and fostering excellent customer service to other companies also streamlines the complete automation system and raises the potential of the retail industry.
Retailers who commit to SAP S/4HANA will be able to tap into a world of enhanced commercial options. But, most significantly, it is a solid attempt to protect the brand for the foreseeable future.
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