5 Must-Try B2B Marketing Channels
With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.Read more
Why does your business need a marketing strategy?
Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which means that they are not getting the best possible results in order to grow their business due to inconsistency. This is where a good marketing strategy comes in.Read more
The Importance Of Building Human Connections In A Digital Age
In a world filled with algorithms, hashtags, social media and the digital hype, the importance of human connections is often lost. Especially in the two years that we’ve been confined to our homes, owing to the global pandemic, digital experiences have taken over human ones. Today, as the situation eases, the growth of digital media continues to increase, masking over the importance of human connections in a digital realm. Brands might channel their focus on building momentum with clients online, but in the long run this routine might cost them ROI’s, because at the end of the day, human connections embody more value.
SEO Marketing Tactics You Should Avoid
Here are some tactics you should avoid when it comes to your SEO strategy:Read more
Internal Communications: Why’s It Important & How To Develop An Effective Strategy
Does your boss frequently communicate with you and provide constructive feedback to advance your skills? Effective dialogue between an employer and employee is an essential element of any companies’ workplace culture. You don’t have to be informing employees on a new process or announcing a new event. Instead, you can enhance team communications by facilitating general discussions and aligning business objectives with everyday communication to encourage employees to work together towards a common goal. It’s found that only 23% of executives say that their companies are excellent at aligning employees’ goals with corporate purposes.
Here is why internal communication in your workplace is essential and how you can implement an effective internal communications strategy to advance operations, enhance productivity and achieve business objectives.
Internal Communication Keeps Employees Informed
The first and foremost reason is that internal communications are essential for businesses to keep workers informed on activities and workplace updates. It’s found that 74% of employees feel they are missing out on company information and news. If employees are unaware of upcoming events or changes to the business, it won’t be easy to perform to their full capabilities. It’s nice staying up to date on news and ‘in the loop’ on everyday situations. This transcends into how we like to be treated in the office.
Ongoing Communication Can Motive Employees
Having efficient internal communication in your business also keeps workers involved and interested in the work. This is important to the success of companies.
Workers have to be interested in the work they are undertaking. It should be expected for your business to have a two-way conversation structure implemented in their internal communication strategy. This is crucial as it makes workers feel like they are being heard and that their opinions and knowledge are valued. We can all agree, feeling valued motivates us to work harder. This connection between worker and employer increases productivity and collaboration and drives business and revenue growth through building an engaging employee community. 39% of surveyed employees believe that people in their organization don’t collaborate enough. This is very important to the success of businesses.
Communication Creates a Positive Workplace Culture
Internal communications build a positive company culture that involves workers in a positive work environment. Employers can feel a part of the business they work for are less likely to search for another job. Creating a positive working environment where employees feel included throughout daily internal communications leads to higher productivity and employee motivation as they think incorporated and valued in the workplace.
Internal Communication Provides Employees With Helpful Feedback
If employers are communicating effectively with employees, this enables feedback and discussion. This can benefit your company by assuring your workers are improving and not making the same errors. This also assists workers in creating meaningful work. Communication between an employee and employer also keeps people calm in times of crisis. It is crucial for workers to be kept in the loop during challenging times and when change happens.
Internal Communication Can Reduce Employee Turnover
Without communication, when working from home, workers often panic and are likely to search for work elsewhere if they don’t feel valued. If workers are not being communicated to frequently, they will form assumptions, possibly even dramatize the situation resulting in further workplace issues. Keeping employers in the dark will never end well.
Now that you know the importance of internal communications within a business, what can you do to ensure ongoing communications? You can implement an effective internal communications strategy that fosters internal and external business values.
How To Develop an Effective Internal Communications Strategy?
Here are some helpful steps you can take to create and implement a new internal communications strategy.
1. Plan
It would help if you planned precisely what your business wants to get out of its communications strategy. You can ask yourself what do you want internal communications to do for your team and company? How will you get there? And what needs improvement? .
Before starting your internal communications strategy, you should plan exactly how you want to improve your communication between your employers and employees.
2. Analyze Current Communication Channels
Forming your communications strategy is more effective when you examine your current channels. It is recommended that you develop a list of all methods used for internal communications before your new plan. That way, you can learn from these and find new ways to advance your communication processes. After this assessment, you can decide whether you keep it, improve it, or replace it.
3. Adopt Engaging Tools
Present your new communications strategy to workers through engaging tools. To ensure your new internal communications strategy is effective, you require the right communication tools. There are many tools and new software programs that make employees engaged with the strategic plan. A 2013 survey by PGI found that 88% of millennials want to work in a fun and friendly work environment. These strategic communications can include fun and engaging communications and activities to make the workplace enjoyable.
4. Communicate Your New Plan
Once you have decided on a new internal communications plan, it’s essential to express your strategic plan to employees in a few ways and one that is visual way. This is because 65% of workers are visual learners, and conveying information to your workers through visuals increases the likeliness of them absorbing the content and being genuinely interested.
Now you know what internal communications is, why it’s essential, and how to implement a new strategy into your workplace. Internal communication can benefit both the employer and employee, encourage workplace motivation, facilitate a positive culture, and advance productivity. If you already have a good internal communication in place, there is always something that you can do to improve it and make employees feel even more valued so review your current strategy and adopt some new approaches that reinforce your business goals and objectives.
How to Suck at Social Media Marketing
Some of the most common social media marketing mistakes are the ones you may not even know you’re making. Read more
The Ultimate Guide to Developing a Go-to-Market Strategy
Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop and refine it. Your product is in the final stages of completion and is almost ready to hit the market. You launch it and against all your foreseeable expectations, it flops. Your solution: develop an effective go-to-market strategy.
How brand ambassadors can help your marketing plan succeed
The word ‘brand ambassador’ gets thrown around all the time these days and has in fact become a common job title. Brands are frequently paying everyday people to go around to shops, offices and public places to interact with potential customers in order to generate positive brand image, brand awareness and word of mouth.
But let’s take a step back first. What exactly is a brand ambassador? Well that’s a good question. Google defines a brand ambassador as a person, especially a celebrity, who is paid to endorse or promote a particular company’s products or services.
This is technically correct, but a modern-day brand ambassador does so much more. Rather than simply thinking about big-shot celebrities that are paid millions to endorse huge brands, you should be using every-day people, especially, your current employees, as brand ambassadors. Brand ambassadors promote your brand to people within their network or reference group, which in effect boosts brand awareness and revenue. If you hand-pick a bunch of inspiring, motivating, convincing individuals who actually love, use and know about your brand, these individuals, on any scale can help your marketing strategy succeed.
When considering who you are going to choose as brand ambassadors, think about your employees, and your customers. It’s very easy to put up a job ad looking for people to endorse your brand, but unless they know, love and use your brand, they are not going to be effective. The whole point of using brand ambassadors is to make an impact, and without having people that are meaningfully connected to your brand and products and can sell your brand based on their personal connection and usage, there is no point. People think if they hire people to become brand ambassadors their brand awareness and sales will instantly go up. This is not the case. I cannot stress this enough.
This is why you should focus on enabling your current employees to become ambassadors for your brand. In the technological age, we have an abundance of information at our finger tips, but we are always seeking other opinions, especially those that are truly informed. With this in mind, using your employees as brand ambassadors increase your social reach. While you can still reach audiences through traditional and digital marketing platforms and advertising, the voices of your customers and employees will resonate more with their social networks. People value the opinions of their in-group, so why not use this trend to your advantage? If your company has a few hundred to a few thousand employees, all of whom are advocating your company through sharing content, posting jobs, etc, alongside your marketers and paid advertising material, your employees, as brand ambassadors act as an organic marketing extension.
We are living in a transformational age where consumers want reliable and trustworthy information. Developing brand ambassadors and implementing them into your marketing strategy is key, and if you are not doing this yet, you are seriously behind. Social media is an increasingly powerful tool, and the people who work for and value your company will be the ones driving important conversations online. Complementing your marketing strategy with brand ambassadors will help you implement a strong and successful marketing plan and turn your marketing goals into a reality.
What is the future of marketing 2019
Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people and adjust to new improvements if we are going to stay in the know when it comes to the future of marketing.
What does the future of marketing mean for AI? Marketing is all about reaching consumers and creating relationships, but how can a robot do that? Well surprisingly, robots are better at reaching consumers than we are. Artificial intelligence takes customer data and processes it in order to more effectively reach an individual’s unique preferences and personality. According to Salesforce Research, “51% of marketing leaders say that they currently use AI in some capacity, with a further 27% planning to start using it over the next two years.” Over half of marketing professionals utilize AI in some form because it is so successful. AI is both the present and the future of marketing.
Due to the increasingly common delivery of perfectly tailored ads consumers are now seeing exactly what they actually want to see. They have a sparked interest in the content they’re being exposed to, but because of this, their expectations have peaked as well. They now expect more amusing and compelling ads than ever before and they want them how they want when they want.
Consumers are so used to everything being so easily accessible on their mobile devices. If they’re getting ads then they want them significant to their likes and they want them on the go. We have to be able to keep up with these ever-increasing expectations that consumers have of modern marketing, and who knows what they’ll expect ten years down the road.
With the future of AI in marketing comes some drawbacks as well. Budgetary constraints, customer privacy concerns, and too few data scientists are all in danger of affecting the future of AI in marketing. It’s expensive to use such advanced technology and few are able to make such technologies accessible. On top of that, some experts are concerned that it may intrude on customer privacy. But if AI can be implemented respectfully and accurately it will continue to change the way we do marketing in the future.
The world of marketing is only expanding and we have to make sure we stay knowledgeable about where it’s headed. AI isn’t going anywhere, it will continue to grow and change just as customer expectations will. If we can stay in the know we can stay on top of the game.
How to write the best marketing strategy possible
Like many other people, you dream to create your own business, or you already have one you want to improve. To this end, a marketing strategy is inevitable to build a strong business’s foundation in order to attract customers. Good thing for you, it’s easy to find instructions on how to create your marketing strategy on the internet.
Traditional marketing strategies are based on the 4P process – Product, Price, Place and Promotion. It means you need to adopt a plan for these four principal dimensions of your products or services. It basically consists in identifying your target audience, creating relevant content for your target and increasing customer experience, selecting channels for delivering your content, developing marketing materials and then, measuring the results.
This strategy is working for most of the industry and company in the world. It is efficient and easy to adapt to any business. However, the traditional marketing strategy has its failures. First of all, creating a marketing plan is not an easy thing to do and it will cost you a lot of time and sweat. Indeed, it takes between 80 and 150 hours to create a marketing strategy without knowing the outcome. Once you’ve conceived it, you’ll have to apply your strategy to your business, and wait. Many people try, but a lot of them give up when they realize the amount of work it is, and some of us will stop right after the first test fails.
Hiring someone to do your business’s marketing strategy is the best idea if you’re not a marketing expert, as you will be able to succeed if the basis of your business is robust. Yet, trusting someone you barely know to make your business’s marketing strategy is not that easy. As you know, it’s possible to employ someone who will make some errors and possibly take you down the wrong path. What will be perfect would be to let a computer do all the heavy work required for a marketing strategy.
Robotic Marketer established a robot-driven marketing strategy for any business. It uses software robotics, machine learning and artificial intelligence in order to create the best marketing strategy in record-time. Indeed, it is a 3-hour process that consists in entering information automatically into Robotic Marketer which then produces a 40 page+ marketing strategy. It also gives you information about your competitors and how to optimise your marketing efforts. Robotic Marketer’s strategies are more accurate and predictive than human-made ones as it is based on data science. It easily follows the market movements, trends and changes. Using the Robotic Marketer strategy platform gives you more time to execute your strategy and helps you take an advantage on your competitors by being faster to implement the strategy.
Traditional Marketing strategies are ok. You will get the job done. Although when planning it, you cannot be sure at 100% that you didn’t make any mistake. Robotic Marketer is a business-saver and it will lead you where you’d never think you could go before.