Facebook WIFI: What It Is and Why Your Business Needs It
From small businesses to large established companies, the way we run our business is always changing, developing and improving. Whether you run a small business, like a cafe or have a large scale established business, when offering your customers WIFI access, it’s likely to be done through ...
5 Social Media Trends To Watch Out For In 2022
Within the last few years, social media has turned our world upside down and for us marketers, it has taken over our lives. With new trends and platforms constantly coming to light, it’s hard to keep up and decide where to not only spend your money but your time and efforts as a business.
The Importance Of Building Human Connections In A Digital Age
In a world filled with algorithms, hashtags, social media and the digital hype, the importance of human connections is often lost. Especially in the two years that we’ve been confined to our homes, owing to the global pandemic, digital experiences have taken over human ones. Today, as the ...
Updating Your Marketing Strategy is Critical in Seeing Success
A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given the nature of the business environment, it is imperative that companies update their marketing strategies as their goals and the ...
Why Content Marketing is King
Marketing is an ever-evolving industry, where new strategies are constantly emerging, however content marketing has always preceded other forms of marketing and will continue to, which has rightfully crowned content marketing as king. In a world where marketing strategies are the essence to a ...
5 Inexpensive Marketing Ideas For Small Businesses
Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and ...
Automation and the Marketing Discipline
In today’s corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this is especially true in marketing, where the rate of change is always increasing. So, is the profession of the traditional marketer ...
Why Big Data Is So Important To Marketing
Big data is crucial to the success of any marketing campaign, especially in today’s modern-day. Big data enables precise identification of a target demographic and customers and seeks to understand their behavior in a way never previously quantifiable. Big data in marketing represents the ...
7 Reasons Why Marketing is More Than Advertising
Most of the time we will use these terms interchangeably, not aware of their separate uses. On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your ...
