User Experience

Enhancing User Experience with AI in Social Media

  • On : February 14, 2023

Enhancing User Experience with AI in Social Media is transforming the way that social media platforms operate and interact with their users. From personalized recommendations and chatbots to engagement predictions and automatic captioning systems, AI is playing an increasingly important role in ...

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Social Media Marketing

The Benefits and Challenges of Implementing AI in Social Media Marketing

  • On : February 13, 2023

AI in social media marketing is experiencing a transformation as a result of artificial intelligence being used in businesses. There are a variety of benefits that AI can provide to social media marketing, such as the ability to increase efficiency, to improve targeting, and to enhance customer ...

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E-commerce marketing strategies

The future of e-commerce and its impact on marketing strategies

  • On : January 27, 2023

The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is ...

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Bulbs

Tips to creating a Strong Brand Identity in a Crowded Market

  • On : January 21, 2023

Creating a strong brand identity in a crowded market can be a challenging task. With so many competitors vying for the attention of consumers, it’s essential to stand out and make a lasting impression.

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Online shopping

Here’s how websites are crucial to your digital strategy

  • On : December 21, 2022

As the world moves online, websites have become a key aspect of digital marketing strategies. While the growing popularity of social media has elevated marketing tactics, a well-designed website is still crucial to the success of any business in the online space.

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Why startups and small businesses need a marketing strategy

Why Startups and Small Businesses Need A Marketing Strategy

  • On : December 9, 2022

It is undoubted that marketing is an essential element of a small business’ success. The problem is that a lot of small business owners don’t know what it takes to make marketing effective for them. They are experts in their field, but they simply lack the time to master the rapidly ...

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Tik Tok

TikTok: This content marketing strategy will blow your mind

  • On : December 1, 2022

TikTok is a well-known social media app that enables users to create, watch, and share 15-second videos captured using mobile devices or webcams. The app is renowned for its highly engaging user base and addictive nature because of its customized feeds of amusing short films set to music and ...

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How social media has changed the whole marketing industry

How social media has changed the whole marketing industry

  • On : July 14, 2022

Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer ...

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7 Marketing Strategies Every Business Must Deploy This Month

7 Marketing Strategies Every Business Must Deploy This Month

  • On : May 23, 2022

With marketing being an ever-changing landscape of trends and ideas, analyzing your marketing strategy regularly is a good way to keep on top of your competition. Many marketing strategies, especially online and digital oriented strategies, have moved passed the phase of fad to being recognized ...

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