5 Reasons You Need A New Digital Marketing Strategy
Source: Marketing Eye Australia>Marketing Eye Australia Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in ...
How To Leverage SEO To Improve Your Content Marketing Strategy
Are you looking to improve the competitiveness of your brand online? Then leveraging SEO through content marketing may be the answer. Today, we spend the majority of our time online – using it practically for everything – from searching for our favorite brands to collecting reviews for our next ...
What does marketing mean in 2020?
The marketing landscape is constantly evolving, meaning marketers must continually adapt to stay competitive. The past few years have shown just how quickly consumer behavior trends and advancements in technology can shift the way in which marketing teams must approach their campaigns. However, ...
How Big Data Can Lead To A Better Marketing Strategy
Big data refers to extremely large and intricate data sets that require complex systems to extract information from them. Millions, if not trillions of data records are stored in these sets, potentially amounting upwards of 1024 terabytes. These records can be accumulated from a diverse range ...
The Importance of Marketing for the Healthcare industry in the time of COVID-19
In a crisis situation such as the COVID-19 outbreak, effective communication strategies are crucial. Given the rapid spread of the virus, timely and consistent information must be distributed internally for staff and externally for patients and the general public. For staff, regular ...
How to Nail an Award-Winning Marketing Strategy
A successful business idea begins with a well-developed marketing strategy. While frequent adjustments and adaptations to your strategy may be necessary, it is imperative that your goals and plans are well defined from the get-go. Without a clear strategy in place, your business will lack the ...
The Ultimate Guide to Branding
Building an authentic brand will set you apart from competitors. Your brand goes far beyond a unique name and logo; it is ultimately how you would like consumers to perceive your business. As Jeff Bezos said, “Branding is what people say about you when you’re not in the room.” ...
The Viral Power of Storytelling in Content Marketing
Source: Jeff Bullas In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used ...
5 Traits of a Professional Marketing Agency
Selecting the right marketing agency to assist your organization in achieving and exceeding its goals is something that shouldn’t be taken lightly. This decision requires a lot of careful consideration because unfortunately not all marketing agencies are the same. Some possess a higher degree ...
