How Will Technology Replace Marketing Functions In 2020?
Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial intelligence (AI). It is quite surprising that we still receive telemarketing calls today. With a very low conversion rate (less than ...
5 Reasons Why You Need A Marketing Strategy
Regardless of the industry a business operates in or the products and services it offers, it needs a plan of action. Marketing is probably most important on the list of things it would need to do and having an effective plan ready to go has the potential to set it up for success. As a […]
Future Of Marketing Is AI: Are You Embracing It?
A job interview for marketing was conducted in the 90s where a hopeful candidate was asked to sell their future employer a pen. Decades later, fresh graduates still face similar situations. Let’s imagine that the young candidate walks nervously into the company of their dream. The interview ...
The Top 5 Super Bowl Ads of 2020
Another Super Bowl has come and gone. Marketers have battled it out for the audiences’ attention- using all sorts of gimmicks and tactics to stand out in an ocean of competition. But it is only the very best that prevail to take home the trophy. Here no creative concept is too ambitious even ...
The Role of Big Data in the World of Marketing
A friend of mine once said, “Instagram and Google can read my mind!”. While this was said in a satirical tone, he did make a very good point. At some stage in our life, we’ve wondered on how the internet knows all about our favourite brands. How on earth do marketers always send us emails […]
A Case For Increasing Your Marketing Budget
Determining a marketing budget can be a tricky thing. More often than not, companies tend to set strict limits to how much they are willing to spend. This decision is usually supported with the unsatisfactory outcomes of previous marketing campaigns. This fear is justified; however, it is ...
Does Artificial Intelligence Influence Consumer Behavior?
Artificial intelligence is already very prevalent in the business realm, whether we know it or not. There are plenty of concerns about how it might affect the workforce, but have we considered how it could influence the behavior of our customers? The customer experience has so many variables ...
The rising influence of spatial marketing
Marketing is effectively getting rid of the middle man – and putting tape on the mouths of marketers around the globe. Now, that is a little over the top, but it’s not too far from the truth and when you read this, you will see why.
Know Your Audience, Engage Actively With Target Audiences
You’ve streamlined your product. It’s ready to fly off the shelves in droves. But, where do you find customers that want to buy it? Don’t let your product die on the shelf or spoil in a digital cart. Develop a loyal target audience that fits perfectly fits your product design.
Robotic Marketer: A Simple Solution. Make Marketing Easy.
What’s your biggest marketing obstacle? Whether omitted or poorly executed, many companies fail to plan. But, there is a solution. Robotic Marketer makes askew plans are a thing of the past. Hurdle the barriers of traditional marketing and step into the future of strategic planning.
