Developing a smart marketing strategy
As 2020 draws to a close, many entrepreneurs and business leaders are coming to terms with the underperformance of marketing tactics for the year, most notably as a result of COVID-19. This has prompted many to rethink their marketing strategy and readjust their outcome expectations to increase ...
Reasons Why Everyone’s Outsourcing Their Marketing
Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and ...
The Best Way To Use Market Development Funds : Technology
It’s coming to the pointy end of 2020, and many technology companies haven’t taken full advantage of Market Development Funds (MDF Funds) made available by large multinational technology company vendors. The most successful channel partners always use their Market Development Funds (MDF Funds) ...
Components of a Good Marketing Strategy
A good marketing strategy consists of a comprehensive collection of marketing techniques that enables a business to direct its resources towards the best opportunities in terms of increasing sales and achieving a sustainable advantage over the competition. A marketing strategy consists of ...
10 Characteristics of a Good Marketing Consultant
Marketing is a competitive game that requires carefully planned and well-executed tactics in order to be successful. Misinformed decisions often result in wasted time, resources and energy something businesses cannot afford in the current climate. A marketing consultant has the ability to look ...
How Being A Woman In Technology Smashed My Confidence
It was 25 years ago, almost to the day, that I started as a young woman in the technology industry. At the time, I was an ambitious, vibrant, enthusiastic technology marketing specialist keen to make my mark on the world. Everyone was so inviting back then and always ensured that I had the ...
3 Ways Small Businesses can use Digital PR
Digital PR is used to build brand awareness in the form of immediate communication, strengthening your business’ exposure and search engine optimization. Small businesses can leverage digital PR through an assortment of online channels to help drive website traffic and improve search ...
Rethinking Your Marketing Strategy
During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be ...
The Benefits of Marketing Automation
Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and ...
The Ultimate Guide to Blogging
Blogging, a concept that once used to represent an outlet for individuals to document their lives online has now transformed into an indispensable part of marketing. If your business doesn’t have a blog, chances are there is a huge scope of improvement in your marketing efforts. Blog marketing ...
