The Ultimate Guide to Developing a Go-to-Market Strategy
Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised ...
I’ve made a business page on social media, now what? 3 Important tips to help your business take that next step.
You’ve decided to join the rest of the business world and develop your company’s social media page. You’ve taken what is a huge step, but it can leave you thinking one thing. What now?
Attention! These are the Top Mistakes to Avoid in Blogging
Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search engine optimization and gradually build up the brand’s authority in the industry. But not everyone is doing it right and below ...
Creating Personality for your Artificial Intelligence (AI) and Chatbots
The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing.
Email Marketing: 5 Tips To Improve Conversion Rates
What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It’s a waste of money, time and effort. Email is a very powerful marketing tool if you know how to do it right. Let’s learn 5 tips on how to improve email conversion rates.
3 Mistakes That We Can Learn From Businesses That Don’t Use Social Media (& How To Avoid Them)
Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers and 4 million of them are paying for Facebook advertising to reach more customers? However, despite the intensive competition in ...
What Are The Differences Between Sales & Marketing – And How To Align Them
The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?
5 LinkedIn Mistakes You Need to Stop Making
LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive traffic to your website. LinkedIn is an integral part of a successful B2B marketing strategy to expand ...
How to Set Up Marketing Automation for your Business
Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.
How Developing Marketing Strategies Has Changed In 2021
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.
