The Client Is Always Right...Until They're Not

The Client Is Always Right…Until They’re Not

  • On : January 18, 2024

The customer is always right.” It’s the age-old mantra that’s echoed through the annals of history, instilled in every marketer and service provider. But let’s be honest, it’s outdated, oversimplified, and, quite frankly, sometimes downright wrong. As a marketing ...

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Market analyzation

The three different types of marketing consultants

  • On : January 9, 2023

Businesses need to choose a marketing firm that fits their needs and goals well. This may require researching different consultants and their areas of expertise and seeking recommendations from other businesses. As a result of the rapid technological advancements in recent years, businesses ...

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Role of the Traditional Marketer

Is the Role of the Traditional Marketer Dead?

  • On : September 23, 2021

Marketing has seen a significant shift over the years – from the types of mediums used, to the intricacies of content developed. Advancements in technological automation and the rise of marketing artificial intelligence have raised several questions about the future of marketing and the ...

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marketing technology

5 Ways Technology is Changing Marketing Consulting

  • On : July 23, 2021

Advances in technology affect every part of our lives, so it’s without question that it has significantly changed the world of marketing too. Marketing consultants have to adapt their strategies to keep up with a very technology-driven society.

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Why Marketing Consultants Don’t Know It All

Why Marketing Consultants Don’t Know It All

  • On : January 22, 2021

There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand, but here are some reasons why they may not exactly know everything. And why technology helps fill the gap. They have other clients. Your ...

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Why Your Marketing Consultant Doesn’t Know It All

Why Your Marketing Consultant Doesn’t Know It All

  • On : December 18, 2020

Why Your Marketing Consultant Doesn’t Know It All    In the ever-evolving world of marketing, the expectation that a marketing consultant possesses an all-encompassing knowledge base is a common but misguided assumption. Despite their qualifications and expertise, marketing consultants, like ...

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The Importance Of Keywords To Your Digital Marketing

The Importance Of Keywords To Your Digital Marketing Strategy

  • On : December 9, 2020

When people look for products or services online, the first thing they do is a keyword search.  The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market. Keywords act as a catalyst between the user and the business. They connect ...

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consulting firm

How To Choose The Best Consulting Firm For Your Technology Company

  • On : December 2, 2020

There are currently so many marketing consulting firms large and small available to choose from that it can become a confusing process trying to find the right fit for your company. Here we will discuss some ways you can work out which marketing consulting firm is best for your technology ...

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Why You Are Likely To Succeed With A Marketing Strategy

Why You Are Likely To Succeed With A Marketing Strategy

  • On : November 27, 2020

As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and ...

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good marketing consultant

10 Characteristics of a Good Marketing Consultant

  • On : October 14, 2020

Marketing is a competitive game that requires carefully planned and well-executed tactics in order to be successful. Misinformed decisions often result in wasted time, resources and energy something businesses cannot afford in the current climate. A marketing consultant has the ability to look ...

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