Does Artificial Intelligence Influence Consumer Behavior?
Artificial intelligence is already very prevalent in the business realm, whether we know it or not. There are plenty of concerns about how it might affect the workforce, but have we considered how it could influence the behavior of our customers? The customer experience has so many variables between the first signs of interest to finally making a purchase, that it’s very important to know if AI can make any difference along the way.
AI can increase sales
Artificial intelligence can understand the habits, needs, and choices of the consumer in a way that revolutionizes the relationship between business and consumer. With this knowledge, AI can usher the consumer into a particular funnel that the customer will have a more positive response to. Not only will they have a better experience overall, but this experience may even push them to make a purchase. AI can also predict when a customer is most likely to purchase by targeting them at certain times of day to generate a jump in sales.
AI can increase loyalty
Those same insights that generate an increase in sales can also encourage customer loyalty. Businesses everywhere are trying to increase loyalty within their customer base, and AI can build that bridge between customers and businesses. By using these insights, predictive technology can make recommendations based on customer habits and behavior. If AI can make a recommendation that the customer is happy, why would they choose a different product in the future? Keep your customers coming back by offering an excellent solution to their problem. With AI on your side, you will be able to lock customers down left and right.
AI can provide convenience
Convenience makes up for a lot of customer decisions. Artificial intelligence is the next step of that progression. AI will allow customers to make purchases faster and communicate with digital assistants to find exactly what they are looking for, all from the comfort of their own home or office space. Online shopping has already provided an incredibly convenient way to shop without leaving the house, and AI is only going to take this further.
AI can increase trust
To create trust, customers need to know that not only are you keeping their financial details secure but that you can also deliver a great product every single time. Offering something that your audience will find valuable is a great way to establish a line of trust while maintaining a reputation for transparency, honesty, and security at the same time.
How brand ambassadors can help your marketing plan succeed
The word ‘brand ambassador’ gets thrown around all the time these days and has in fact become a common job title. Brands are frequently paying everyday people to go around to shops, offices and public places to interact with potential customers in order to generate positive brand image, brand awareness and word of mouth.
But let’s take a step back first. What exactly is a brand ambassador? Well that’s a good question. Google defines a brand ambassador as a person, especially a celebrity, who is paid to endorse or promote a particular company’s products or services.
This is technically correct, but a modern-day brand ambassador does so much more. Rather than simply thinking about big-shot celebrities that are paid millions to endorse huge brands, you should be using every-day people, especially, your current employees, as brand ambassadors. Brand ambassadors promote your brand to people within their network or reference group, which in effect boosts brand awareness and revenue. If you hand-pick a bunch of inspiring, motivating, convincing individuals who actually love, use and know about your brand, these individuals, on any scale can help your marketing strategy succeed.
When considering who you are going to choose as brand ambassadors, think about your employees, and your customers. It’s very easy to put up a job ad looking for people to endorse your brand, but unless they know, love and use your brand, they are not going to be effective. The whole point of using brand ambassadors is to make an impact, and without having people that are meaningfully connected to your brand and products and can sell your brand based on their personal connection and usage, there is no point. People think if they hire people to become brand ambassadors their brand awareness and sales will instantly go up. This is not the case. I cannot stress this enough.
This is why you should focus on enabling your current employees to become ambassadors for your brand. In the technological age, we have an abundance of information at our finger tips, but we are always seeking other opinions, especially those that are truly informed. With this in mind, using your employees as brand ambassadors increase your social reach. While you can still reach audiences through traditional and digital marketing platforms and advertising, the voices of your customers and employees will resonate more with their social networks. People value the opinions of their in-group, so why not use this trend to your advantage? If your company has a few hundred to a few thousand employees, all of whom are advocating your company through sharing content, posting jobs, etc, alongside your marketers and paid advertising material, your employees, as brand ambassadors act as an organic marketing extension.
We are living in a transformational age where consumers want reliable and trustworthy information. Developing brand ambassadors and implementing them into your marketing strategy is key, and if you are not doing this yet, you are seriously behind. Social media is an increasingly powerful tool, and the people who work for and value your company will be the ones driving important conversations online. Complementing your marketing strategy with brand ambassadors will help you implement a strong and successful marketing plan and turn your marketing goals into a reality.
What is the future of marketing 2019
Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people and adjust to new improvements if we are going to stay in the know when it comes to the future of marketing.
What does the future of marketing mean for AI? Marketing is all about reaching consumers and creating relationships, but how can a robot do that? Well surprisingly, robots are better at reaching consumers than we are. Artificial intelligence takes customer data and processes it in order to more effectively reach an individual’s unique preferences and personality. According to Salesforce Research, “51% of marketing leaders say that they currently use AI in some capacity, with a further 27% planning to start using it over the next two years.” Over half of marketing professionals utilize AI in some form because it is so successful. AI is both the present and the future of marketing.
Due to the increasingly common delivery of perfectly tailored ads consumers are now seeing exactly what they actually want to see. They have a sparked interest in the content they’re being exposed to, but because of this, their expectations have peaked as well. They now expect more amusing and compelling ads than ever before and they want them how they want when they want.
Consumers are so used to everything being so easily accessible on their mobile devices. If they’re getting ads then they want them significant to their likes and they want them on the go. We have to be able to keep up with these ever-increasing expectations that consumers have of modern marketing, and who knows what they’ll expect ten years down the road.
With the future of AI in marketing comes some drawbacks as well. Budgetary constraints, customer privacy concerns, and too few data scientists are all in danger of affecting the future of AI in marketing. It’s expensive to use such advanced technology and few are able to make such technologies accessible. On top of that, some experts are concerned that it may intrude on customer privacy. But if AI can be implemented respectfully and accurately it will continue to change the way we do marketing in the future.
The world of marketing is only expanding and we have to make sure we stay knowledgeable about where it’s headed. AI isn’t going anywhere, it will continue to grow and change just as customer expectations will. If we can stay in the know we can stay on top of the game.
How AI is playing a role in modern transportation
New ways of transportation are just around the corner and AI is at the forefront of this development. Autonomous cars, self-driving garbage trucks and drone air taxis are all in the near future for the world of transportation. Technology has come a long way, but just how advanced has it really become?
We now live in a world where self-driving vehicles exist. It’s amazing that the things we’ve once seen on TV have now become a reality. The dream of driverless planes, trains, and cars have all been brought to life. There is even a form of machine learning that’s being used to predict traffic jams before they even happen. Early stages of luggage tracking are in the mix now as well. The idea is to use a built-in GPS to track your luggage on your phone wherever it may be. The technology also uses a built-in scale so you can check the weight of your bag as well. New technology is even being put towards promoting safety on the streets.
Ford announced that it planned to submit a patent for a robotic police car. The vehicle would be able to issue tickets and violations to cars exceeding the speed limit. It would be done by scanning registration numbers and using CCTV footage. Next time you get a ticket it may not even be from a police officer. It’s quite impressive how these developments are being put into place.
Now, most of these advanced forms of transportation won’t hit the market for quite some time, but what you might not know is that you already have some form of AI working in your vehicle right now. Sophisticated driver assist programs such as GPS routing and sensors to detect obstacles and other vehicles are all backed by AI. We are so used to these helpful forms of technology that we don’t often stop to think that they are a form of artificial intelligence.
All of these modern advancements may seem like the next best thing but with all this new technology we have to ask the question, is it safe? Do we trust robots to make major decisions for us as our lives are at stake? Thankfully, extra steps are being taken to make sure all forms of transportation are safe and sound before they hit the market, but safety is still a concern. However, if you don’t believe that cars should drive themselves you at least have to admit that this technology is pretty cool and that the opportunities are endless.
How AI is revolutionising Ecommerce Marketing
Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.Read more
Is AI being used to monitor staff activity?
For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI is headed. Artificial intelligence allows robots and technological systems to gather information, analyse outcomes, and produce final work and projects to you in record time. However, if that isn’t enough for you AI is now being used to oversee employee activity. Now before you go and rethink your last Google search or email take a look at how and why AI is being used for this type of monitoring.
More than 22 percent of organisations from all over the world are gathering data on their employees’ activities at work, according to a survey conducted in late 2018 by Gartner. The data being collected came from employee emails, searches, and any activity that involves the website. The advancements in technology have also led systems such as facial recognition to have the ability to monitor employee mood and emotions at work. Does this seem all a little bit to close for comfort? We want to know your thoughts!
On another note, the data gathered by AI is said to improve worker productivity, accountability, and even compare the efficiency of different products. According to raconteur.net, “…74 percent of business leaders say it will help unlock the full potential of their people.” But at what cost will this productivity increase come with?
AI surveillance in the workplace has created a large concern amongst a vast majority of employees. This concern has been created due to the use of the data collected. It has employees left thinking, will the information collected be used to set unfair targets, over-scrutinise work, or micromanage? If companies misuse data in a way that diminishes trust they risk losing revenue growth and the dissatisfaction of their employees.
On the other hand, if the data collected is used properly it can build trust between employees and individuals in higher positions, as well as motivating workers and boosting productivity. This monitoring process can help to hold staff accountable to their work and keep them on track.
As AI continues to grow and prosper, one thing is for sure that this technology will begin to impact every aspect of our lives, including our workspaces. Is it for the better or the worse? Well, that is something we will just have to find out for ourselves.
Will AI be able to protect itself from hackers – 2019 update
Cybersecurity has always been a tricky issue due to the high complexity of the industry and the always changing nature of the technology sector. Read more
What can we expect from AI in 2019?
With AI continuing with its rapid development, in 2019, we’re expected to see some big strides yet again in numerous different industries as the hype of AI technologies is showing no sign of slowing down.Read more
AI will create more jobs than it destroys!
Some fear that as AI improves it will supplant workers, in turn creating ever-growing unemployment as humans become unable to compete economically with machines. But, on the contrary, AI can be seen as the greatest job engine the world has ever seen!Read more
Does AI have the potential to destroy or improve society?
Years ago, the famous physicist Stephen Hawking saw the potential in AI and is the potential ability to “transform or destroy” society. This technology called Artificial intelligence still sounded surreal. Now, we know for sure that this technology is the future, we can make it be, but we need to ask the question “Should we”? We are already sure that AI has the potential to be revolutionary!
The concerns of more than half of the population are caused by the unknown, the lack of knowledge of this technology which seems too futuristic. Indeed, in the United States, for example, 72% of Americans believe that AI will take over the world.
People want answers to these questions before they are willing to trust such technology! Among others, raising concerns about the potential detrimental effects of AI on the job market. But we know that AI will create more jobs than destroy them! We must ensure that we keep control of this technology that evolves very quickly and even has the great ability to learn. In fact, last June, Facebook reportedly had to abandon its AI project because the chatbot conversations “led to divergence from human language as the robots developed their own language”, a researcher leaked this to The Telegraph. Thanks to permanent control and a great vigilance those issues can be contained!
We have to think about all benefits AI can bring to society! AI definitely has aspects to it which can improve our daily life, ranging from driverless cars to personal and military robots. AI can also become a really good helping hand in daily chores. AI is designed to collaborate with people and improve our lifestyle. Things like healthcare, education, poverty and security, are sometimes difficult for humans to manage with the support of AI and its complementary capacities to ours, we can radically improve our impacts on those domains.
Already very advanced and ready to change our lives, the technology of artificial intelligence is not well enough known! Ignorance brings worry. Being under control the AI can definitely improve our way of life. Robotic Marketer, for example, has the ability to simplify the lives of many marketers, it’s a fact! A life made simple by technology is, therefore, a good life!