How social media has changed the whole marketing industry
Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer ...
5 Must-Try B2B Marketing Channels
With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.
Best marketing strategies for an accounting practice
Marketing strategies for accountants are unique in that they must cut through people’s preconceived notions of what an accounting firm is. Typically, people only interact with accounting practices when they are required to, like when tax time rolls around. But with the right marketing ...
8 Digital Media and Advertising Predictions for 2022
The importance of having a presence in the digital space has never been clearer. We are all looking for the next ‘big thing’ seeing as we’ve been able to witness a digital reform throughout all industries. Adapting, however, is not as easy as it seems. Businesses were collectively blindsided by ...
How to Deal with Social Media Trolls and Spammers
When a business begins building its online presence via social media, some of its main expectations are to get engagement from its audience so that they continue to develop its brand and gain more exposure. However, not all interactions with their audience are pleasant ones. Social media being ...
4 Critical Reasons for Why Machine Learning Takes So Long
Machine learning has enormously benefited businesses in various ways. The Gartner research shows that more than 75% of companies will invest in big data in the next few years. So why has machine learning become so important to companies?
Is There A Marketing Automation Dashboard For Marketing Strategy?
A marketing automation suite is a visual representation of marketing statistics such as data metrics, data points and KPI’s. It helps improve aspects such as turning data into business value by showing only the most important data points and better leverage statistics in order to improve ...
6 Things Every Marketing Strategy Should Include
Businesses are constantly competing with one another to gain more customers and drive sales; therefore, it is imperative that key marketing strategies are carried out thoroughly and effectively. Without effective marketing strategies put in place, there is ultimately a lack of focus resulting ...
Why does your business need a marketing strategy?
Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which ...
SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign
Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation ...
