8 Digital Media and Advertising Predictions for 2022
The importance of having a presence in the digital space has never been clearer. We are all looking for the next ‘big thing’ seeing as we’ve been able to witness a digital reform throughout all industries. Adapting, however, is not as easy as it seems. Businesses were collectively blindsided by ...
How to Deal with Social Media Trolls and Spammers
When a business begins building its online presence via social media, some of its main expectations are to get engagement from its audience so that they continue to develop its brand and gain more exposure. However, not all interactions with their audience are pleasant ones. Social media being ...
4 Critical Reasons for Why Machine Learning Takes So Long
Machine learning has enormously benefited businesses in various ways. The Gartner research shows that more than 75% of companies will invest in big data in the next few years. So why has machine learning become so important to companies?
Is There A Digital Dashboard For Marketing Strategy?
A digital dashboard is a visual representation of marketing statistics such as data metrics, data points and KPI’s. It helps improve aspects such as turning data into business value by showing only the most important data points and better leverage statistics in order to improve business ...
6 Things Every Marketing Strategy Should Include
Businesses are constantly competing with one another to gain more customers and drive sales; therefore, it is imperative that key marketing strategies are carried out thoroughly and effectively. Without effective marketing strategies put in place, there is ultimately a lack of focus resulting ...
Why does your business need a marketing strategy?
Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which ...
SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign
Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation ...
How AI Has Changed Digital Marketing Forever
Artificial intelligence is the ability of a digital computer or a computer-controlled robot to take over human tasks and effectively complete them. AI allows for the machine to display human-like abilities, such as learning, planning, talking, writing, and creating. As innovation in AI ...
Why Content Marketing is King
Marketing is an ever-evolving industry, where new strategies are constantly emerging, however content marketing has always preceded other forms of marketing and will continue to, which has rightfully crowned content marketing as king. In a world where marketing strategies are the essence to a ...
5 Inexpensive Marketing Ideas For Small Businesses
Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and ...
