5 Reasons Why You Need a New Digital Marketing Strategy in 2021
A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart businesses stay ahead ...
The Ultimate Guide to Social Media Marketing in 2021
Where eCommerce and Social Media Collide We’ve already witnessed the introduction of eCommerce into social media most notably with Facebook Marketplace. This year, Instagram also launched its in-app shopping feature. Predictions for 2021 argue that this merger will become less of a trend and ...
Why Your Marketing Consultant Doesn’t Know It All
Why Your Marketing Consultant Doesn’t Know It All In the ever-evolving world of marketing, the expectation that a marketing consultant possesses an all-encompassing knowledge base is a common but misguided assumption. Despite their qualifications and expertise, marketing consultants, like ...
Commonly Made Marketing Mistakes (and How to Avoid Them)
There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily ...
What Will Marketing Look Like In 2021
Any experienced marketer will understand the value of staying on top of digital marketing trends as it pertains to staying afloat in the contemporary marketing landscape. To help your business pivot with the times, we’ve put together a list of the marketing trends likely to take precedence in ...
The Importance Of Keywords To Your Digital Marketing Strategy
When people look for products or services online, the first thing they do is a keyword search. The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market. Keywords act as a catalyst between the user and the business. They connect ...
The Top Marketing Strategies Deployed By B2B Content Marketers
There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which. This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to ...
How To Use Digital Marketing To Generate Sales
Source: Marketing Eye Australia With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales. No matter what kind of business you own and whether it is B2B or B2C, ...
How To Increase Your ‘Net New Leads’ With The Right Marketing Strategy
With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it ...
The Advantages of A Marketing Strategy
Source: Marketing Eye Australia 2020 has been an interesting year in marketing, to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also an opportunity to be found and many of us have been forced into new and exciting ...
