Digital vs Traditional Marketing

How Traditional Marketing Can Still Be Used in The Digital Era

  • On : July 1, 2022

As the digital age has revolutionized the way we interact with each other, marketing has evolved to meet the changing demands of consumers. This evolution came in the form of digital marketing. Digital marketing is any marketing that is done online, whereas traditional marketing uses channels such as posters, billboards, TV ads, radio ads, and newspapers or magazines. Digital marketing spends overtook traditional marketing in the US for the first time in 2019 and has remained on top since. But does this mean that traditional marketing is on the way out? Surely the techniques that dominated the marketing landscape haven’t been made completely obsolete by the advent of digital marketing. The short answer is no, traditional marketing isn’t dead yet, and the tactics and strategies that have been used for decades are still powerful tools that you can use in your marketing efforts.

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Top 6 Free Courses for Digital Marketing 

  • On : November 3, 2021

As the world becomes increasingly digital, the role of the traditional marketer is near dead. Digital marketing is taking over, and companies must embrace its offerings. Digital marketing brings significant opportunities for business growth and the ability to reach a wider audience, coupled with its cost-effective and easy to learn methods. To remain at the top of your business game, you should maintain an intricate understanding of the marketing opportunities.

Here are the top six free online courses to expand your digital marketing skills: 

  1. Google Digital Marketing Course 

Google is currently offering a free digital marketing course via the Google Digital Garage, which aims to teach the fundamentals of digital marketing to participants. This free course is targeted towards beginners in the field who are looking to expand their marketing knowledge. The course consists of twenty-six modules totaling forty hours, which will result in an authentic digital marketing certification from Google. With practical exercises and real-world examples making up the majority of the content, this course offers an accurate insight into the benefits and applications of digital marketing in a technological world. 

  1. SEMRUSH Academy Digital Marketing Course

SEMRUSH Academy is offering a free online course providing participants with the opportunity to learn the basics of digital marketing for small and medium-sized businesses. Prominent industry expert, Greg Gifford, presents the course via eleven one-hour lessons, hand-picked readings, and quizzes, all available online. The course covers a range of different areas within the industry, including the basics of SEO, display advertising, email marketing, competitive research, and much more. This course is specifically designed for business owners or new marketers who wish to expand their knowledge of digital marketing. 

  1. HubSpot Academy Digital Marketing Course

HubSpot Academy is currently offering a digital marketing course that will resonate with marketers of all levels. The free course consists of nine lessons, made up of both videos and quizzes, each designed to build upon your digital marketing knowledge. An array of HubSpot experts will focus on explaining how you can optimize your website for SEO, to create a non-paid strategy to build and grow a following and develop an advertisement strategy to amplify your business message to a targeted audience. 

  1. Optinmonster Digital Marketing Training 

While Optinmonster will not teach you all the specifics of digital marketing, this course will intricately explain how you can attract and convert website traffic into customers. By participating in this course, you will learn how to create your customer list from scratch, how to get targeted subscribers to invest in your product/service and how to turn traditional one-off buyers into loyal fans. Optinmaster focuses on step-by-step explanations of the benefits or best way of applying email marketing to achieve such heights. As the COVID-19 pandemic fundamentally altered how digital marketers operate, placing a greater emphasis on the importance of email marketing, as there is no better time to continue to grow your business.

  1. Social Media Quickstarter Digital Marketing Course

The benefits of focusing on social media for the success and growth of your business are exponential as social media can engage a worldwide audience. In 2021, 91.9% of US marketers in companies more prominent than 100 employees were expected to use social media for marketing purposes. The exponential growth in the field is undeniable after this year. The Social Media Quickstarter Course will provide step-by-step instructions that outline how you can build your social media presence across all top social networks. This course includes glossaries and how-to-guides, coupled with practical examples of the lessons at hand in action to ensure that you are well versed in the intricacies of the world of social media. 

  1. WordStream’s PPC University 

Additionally, Wordstream’s Pay-Per-Click (PPC) University is a free resource that aims to help build both your PPC and digital marketing skills. Brought to you by an array of experts at Wordstream, this site offers an organized, manageable framework of courses that will effectively teach you how to advertise on search engines and social media. This course provides a variety of basic and advanced strategies to suit marketers at all manner of levels. With access to webinars and white papers to expand your digital marketing education, this course is ideal for anyone on the go, given its mobile-friendly options. 

With many free digital marketing courses available, there has never been a better time to build your knowledge in marketing. The direct benefits to you and your business will be anything but marginal, with lower marketing costs and expanded consumer market lists being only a few of the enticing results. Whether you’re a marketing whiz or simply dipping your toe into the field, there is a course that will directly resonate with you.


Futuristic Wave

Why Big Data Is So Important To Marketing

  • On : September 6, 2021

Big data is crucial to the success of any marketing campaign, especially in today’s modern-day. Big data enables precise identification of a target demographic and customers and seeks to understand their behavior in a way never previously quantifiable. Big data in marketing represents the new frontier for marketers, uncovering new consumer needs and market opportunities faster than ever.

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businessman riding arrow of growth infographic

Why Marketing Isn’t For Everyone

  • On : August 29, 2021

With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no longer adequate. Increasing companies are splashing aimless content through marketing channels in an attempt to attract attention. The reality is, it’s not working.

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strategy and tactics

Marketing Strategy Vs Tactics: What’s The Difference?

  • On : August 11, 2021

Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases to encompass the formative stages of marketing for a business. The misuse of these phrases comes as no surprise, however, as both encapsulate similar characteristics about the marketing process, but there are subtle yet key differences between the two.

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email conversion

Email Marketing: 5 Tips To Improve Conversion Rates

  • On : May 5, 2021

What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It’s a waste of money, time and effort. Email is a very powerful marketing tool if you know how to do it right. Let’s learn 5 tips on how to improve email conversion rates. 

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digital marketing channels

5 Reasons Why Digital Marketing Matters Now More Than Ever

  • On : March 24, 2021

Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach and connecting with the audiences.

Still, have doubts? Here are five reasons why.

  1. More affordable

The one big truth is that online marketing is much more affordable than traditional, brick-and-mortar marketing like print, television, radio spots and other display ads. Paying for ad space like TV commercials is not cheap and thus, traditional marketing can be out of the financial reach of many small business owners.

On the other hand, digital advertising is the most cost-effective way to market your business, where every organization can have the chance of catching the audience attention on the same platform. If you’re new, social networks like Facebook, Instagram, LinkedIn, … are wonderful tools to build up customer relationships and they are completely free to join. If you already own a website, putting content on the website only costs you time. Of course, there will always be additional costs associated with getting professional help – but it’s much more bearable than producing TV commercials and airing them on prime time.

Discover top metrics to measure brand awareness:

3 Tools to Measure Brand Awareness and Why You Should

  1. Measurable results

When it comes to digital advertising, data and results are easily recorded. With Facebook Insights, Google Analytics or any other insight tools offered by most social media platforms, business owners can track customer engagement and interaction rates, reach percentage, sales numbers, …online advertising also enables business users to easily target audience by providing detailed analysis of their behaviors, age, locations, interests, hobbies and personality traits.

With traditional marketing, it’s more difficult to measure ROI as the audience is so much broader. For example, how can you estimate the number of people seeing a print ad on the street? Seems impossible.

Unlike traditional methods, digital channels allow us to monitor the number of people landing on the page and especially how many converted to buyers. In terms of paid advertising, you can also use A/B tests to identify the most converting ad placements, contents or designs.

  1. Customer engagement

With over 53% of the world’s population on social media, we can imagine how wide the reach on social media platforms can be.

Business owners can easily engage and interact with audience on a daily basis to make sure their brands are not forgotten. Besides, social media networks like Facebook, Instagram and even TikTok are updating regularly with new functions every day to bring out the best user experiences – so why don’t we take advantage of that? Online environment is very sharable: utilizing share buttons on social media enables your message to be shared incredibly quickly.

It’s quite clear that businesses can go viral quicker on digital platforms but there’s no easy game. In order to capture the customer’s attention, contents are what distinguish one business from the other. Without good content, there is nothing to get you connected with your customers. And in an increasingly competitive market, great content now are about the customer rather than the marketing or the company. Did you know that nowadays, businesses only have 1.7 seconds to grab audience’s attention on social media before they scroll down? While customers have so much information available to consume, their attention span gets shorter. The heat is on: content is now king.

Click here to know more about content marketing strategy and boost your customer engagement:

How to Increase your Social Media Engagement

4 Marketing Trends to Outrank the Competition in 2021

  1. Accurately targeting

Digital advertising enables business owners to deliver the right message at the right time in the right place – if we know how to utilize all the tools. Programmatic advertising has become an effective tool for marketers, as it has pricing efficiencies thanks to automatic bidding, and uses customer data to more precisely target individuals.

With traditional marketing, everything gets more complicated. For instance, TV ads utilize multiple connected devices exhibiting similar behaviors or common logins across devices to target audience and collect user data. But those data are inaccessible, or we will have to pay a really high price for data collection services.

But to maximize the results of paid advertising, business owners must understand not only who you’re targeting (their age, their location, their hobbies and interests) but also the setting that they’re in and the relationship they are having with the brand. Rather than selecting a wide group of potential audience, it’s better to break them down into very targeted groups and get a high convertible audience.

  1. Everything is becoming digital

Technology has become an every-day part of our lives and business models are being disrupted, accordingly. Today, 90% of the business owners say they need technical skills to adapt to a rapidly changing environment: the environment in which the world’s largest taxi company (Uber) owns no cars; the world’s most popular media owner (Facebook) creates no content and the most valuable retailer (Alibaba) sells nothing.

Not to mention there are a lot of changes in the business landscape since COVID-19 hits the world and the global pandemic is shaping customer behaviors in many ways. During the pandemic:

  • 45% of customers surveyed by PwC indicated that their mobile phone has become a shopping channel.
  • The engagement with mobile ad increases by 15% during the pandemic
  • Social media usage consumption rose by 58%.
  • The daily users of Zoom sky-rocketed from 10 million to over 200 million in March/2020.

And marketing is not an exception, not only for the temporary adaption but also for the sustainable development of businesses. The online environment is where your customers are.

10 Statistics That Will Impact Your Marketing Strategy in 2021

10 Statistics That Will Impact Your Marketing Strategy in 2021

  • On : January 29, 2021

The New Year has brought the opportunity for companies to adapt and refresh their digital marketing strategies. With the turbulence of 2020 now behind us, companies are looking to bolster growth in 2021 and recoup losses made at the beginning of the pandemic.

Reimaging your marketing strategy is a way of investing in the long-term growth of your business. After reflecting on the past year, these statistics surrounding digital strategy will play a critical role in your strategy and contain fantastic insight into growth in the face of uncertain circumstances.

Brands that were seen as purposeful grew 2x faster compared to other brands (Liana Technologies, 2020)

With an increased focus on social and environmental responsibility, brands that have a focus on achieving a greater purpose have been rewarded for their efforts and their vision through faster growth. Over 2021, corporate social responsibility and transparency will further grow in importance to potential customers. It is now more important than ever to clearly communicate your ‘why’ as a business and ensure that your communications and marketing activities are in line with this.

Posts without a video get 92% less traffic compared to posts with at least one video (Liana Technologies, 2020)
Video marketing was a hot topic over 2020 and for a good reason – video content convey rich information about the personality, work and values of your business and are often the first point of reference for potential clients. Whether it be through podcasts, behind-the-scenes snapshots of the office or professionally made videos, visual assets are critical for your marketing strategy. Once live, you can share your content across multiple social media platforms to provide better content to your audience and improve engagement.

68% of marketing professionals believe marketing automation technology will have a positive impact on their work (Liana Technologies, 2020)

With the rise in marketing technology over recent years, it has never been easier to automate certain aspects of your marketing strategy that are particularly mundane. Automation allows you to streamline your marketing activities, saving crucial time for more creative visual content or planning the next campaign. This means that you can optimize time spent on your marketing strategy to get the best possible ROI for your efforts.

79% of consumers felt companies knew too much about them (Liana Technologies, 2020)

Data privacy and storage concerns were seen as important issues in 2020. With the number of cyber-attacks increasing with the almost exponential growth in consumer data, it is no wonder why consumers had concerns surrounding the privacy of the data they share with companies. In order to safeguard your customers’ privacy, ensuring that their data is secure and being transparent about data use are two important steps to take this year.

86% of marketers use blogging as part of their marketing strategy (SEMRush, 2020)

Blogging still has major SEO benefits for companies looking to make their website and services more accessible to the public. Blogs are not only the ideal place to include keywords and commonly searched phrases to answer your customers’ questions but can also improve the credibility of your business. A well-established blog sharing insightful insights on your industry is a fantastic way to become a thought leader in the field and attract more leads in the long term.

On the first page of a Google search result, the first five organic results account for 67% of all clicks (Zero Limit Web, 2019)

SEO should be a critical step in your marketing strategy in 2021. Your target customers are out there searching for your services, so make it easy for them to find you! Once you have established an easy to navigate and comprehensive website, look to how you can optimize the content and copy to include keywords that are being searched. By appearing higher up in search engine results pages, you can be well on your way to achieving higher levels of growth this year and securing more leads.

65% of B2B marketers are creating infographics ( Content Marketing Institute, 2018)

Infographics are shared 3x more than any other visual content on social media according to HubSpot, making them the ideal piece of visual content to have in your social media strategy. Infographics provide the opportunity to share your knowledge about your industry and spread the word about things that you think are important. Ensure that your infographics include key information and strong branding to improve the visibility of your brand amongst those who view and share your content.

On average, social media users spend over 2 hours a day on social media (Global Web Index, 2020)

As social media use continues to grow, so does the saturation of the attention economy. In order to compete with the thousands of businesses that are marketing to potential customers and clients on social media 24/7, a strong social media strategy is critical. By establishing your key points of difference, posting only the best content and actively engaging with your audience, you can grow your business via key social media channels.

Instagram has 84x more engagement than Twitter and 10x more than Facebook (Ignite Visibility, 2018)

If you’re looking to create a community surrounding your brand, Instagram is the perfect platform. With the impressive level of engagement with Instagram content and the variety of content that can be posted including reels, IGTV videos and stories, the marketing possibilities are endless. By tailoring your Instagram posts around your target market and what they prefer to engage with, you can grow your following on this key platform in 2021.

LinkedIn drives more than half of all social traffic to B2B websites and blogs. (Foundation Inc, 2019)

As the premier B2B social media network, having a strong LinkedIn profile is one of the key steps to becoming more reputable in your industry and growing your number of leads. With countless key decision-makers and business owners at your fingertips, a strong LinkedIn presence, consistent branding and high-quality content may be the best move you make this year.

Take advantage of the fresh slate feeling of the new year and the insights from 2021 to create a digital strategy that prioritizes higher engagement and growth.

If you’re looking for help developing your digital strategy, Robotic Marketer can assist through our digital strategy workshops. Contact us today.

How To Use Digital Marketing To Generate Sales

How To Use Digital Marketing To Generate Sales

  • On : December 4, 2020

Source: Marketing Eye Australia

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

No matter what kind of business you own and whether it is B2B or B2C, your digital presence and marketing efforts have the ability to create a strong impression on prospective customers or clients. An effective digital marketing strategy also allows you to build and nurture relationships with customers in the short and long term, making it an integral part of being competitive in an online landscape.

The basics: start with a good website

The importance of a good website for your business cannot be understated. Your website establishes your credibility and presence as an online business – everything from your logo to your website design and useability communicates a message about your brand. You want to ensure that that this message is positive and that users have an enjoyable experience visiting your site – one that makes them want to come back. For this reason, having a responsive, well-designed website that is easy to navigate is imperative to ensure that customers trust and continue to engage with your business.

As the home base for your digital presence, your website can also be used to house blog posts and other information you wish to communicate about your business, outside of the products or services you offer. Make the most of this content by optimizing it to improve your SEO. With so many benefits, a well-designed website is the most important first step to improving your sales and converting leads.

Utilize targeted ads to expand reach

With so many digital marketing platforms currently at our disposal, there have never been more opportunities to utilize paid ads than now. Google Ads, LinkedIn and Facebook all have the capacity to run targeted ad campaigns where you can photos, videos, website links and other content with your selected audience.

After setting up your digital marketing campaign, you can also take advantage of analytics and other tools including A/B testing to continue to improve your digital strategy. Overall, targeted ads are a cost-effective way to grow your reach and improve sales in the short and long term.

Leverage newsletters and EDM campaigns to keep people engaged

While many companies collect emails from their current or prospective clients, many do not leverage their email list to create frequent, tailored communications with their target market. Emails are often overlooked in digital marketing but are a powerful tool to grow sales because they are content-rich and can be easily tailored to specific customers.

Regular email newsletter campaigns can keep customers in the loop with new products and offerings from your business. Additionally, EDM campaigns are a fantastic way to target groups of customers; your contacts lists can be segmented so that specific communications can be sent to specific groups. This makes email marketing ideal to improve sales for particular groups of customers or prompt your customers to engage further with your business.

Make your business easier to find – utilize SEO to improve ranking

SEO is the most powerful tool to increase online visibility. By improving your website’s ranking, you will be found by more potential customers. This helps to improve your reach and sales when customers search for products and services in your industry.

Utilize tools like Google AdWords to research keywords relevant to your industry which people are actively searching for. These keywords can be incorporated into your website copy and blog posts, boosting your search engine rankings and making it easier for people to find you. Just make sure content that includes keywords is always of high quality and written with the reader in mind.

Balance between organic and paid advertising

Online social media platforms are a fantastic way to grow your reach and connect with your audience. Depending on the business that you have, utilizing social media including Facebook, LinkedIn, Instagram and Twitter can be a very effective way to grow your following and start conversations with customers. Additionally, sites like Facebook and Instagram have inbuilt shopping platforms for businesses who sell physical products, increasing the number of avenues through which customers can purchase your products.

Paid advertising can also help supplement organic growth in your social media platforms, making it easier to grow and maintain a following on your key channels. Social media platforms can be fantastic places to announce new products, discounts, or company news. Doing so creates another touchpoint with consumers to spark their interest in purchasing a product, which can also grow sales for your business.

The set of digital marketing tools available provides a great deal of flexibility for businesses to select a marketing strategy that addresses their individual needs. By investing time into using the best platforms for your business, you can seek to improve your reach and engagement with customers online. A good digital marketing strategy can help you boost sales by setting you apart from the competition and enabling you to foster good relationships with customers.

Source: Marketing Eye Australia 

How To Know If Your Marketing And Sales Teams Aren’t Aligned

How To Know If Your Marketing And Sales Teams Aren’t Aligned

  • On : November 23, 2020

Source: Marketing Eye Atlanta

Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment of the sales and marketing departments are often dysfunctional, struggling to convert leads and generate revenue. Below, we discuss how you can know when your marketing and sales departments aren’t aligned.

Each department has different objectives

Marketing departments are typically only focused on marketing qualified leads (MQLs), which is how marketers can measure their performance and success. Unfortunately, this isn’t fair to the sales team. The sales team is judged by its ability to convert leads into customers, which means they need a good set of leads to make that conversion.

Lack of communication between departments

When you are trying to align the marketing and sales departments, you need to establish constant communication between both parties. Each department has to have a deep understanding of the goals and strategies, allowing them to set their own expectations for what they need from each other. Any lack in communication will only foster dysfunction and division between the marketing and sales teams.

Lack of engaging content

Marketing teams are responsible for creating engaging content to support and nurture the customer relationship. Because of their responsibility in this relationship, marketers are uniquely positioned to create engaging marketing and sales content meant to educate and inform the audience. Your sales team is responsible for engaging with the customer one on one, but that doesn’t mean they are equipped to build collateral. Without engaging, well-crafted content, your organization is at risk of losing a sale.

About Marketing Eye Atlanta

Marketing Eye Atlanta is a results-driven marketing agency that is dedicated to supporting and elevating the marketing efforts of small to medium-sized businesses. With our consultative approach, we develop a marketing strategy that is specifically designed to help you achieve your business goals and objectives. Our goal is to help your business succeed. Contact Marketing Eye Atlanta today to learn how we can help you.

Source: Marketing Eye Atlanta