Business Is Really Bad: Should You Cut Marketing Costs?
When businesses face financial strain, it might be tempting to slash your marketing budget as a quick fix. However, before making such cuts due to economic downturns or a business slump period, consider both the short-term savings and the long-term impacts. Reducing your marketing budget can ...
This is what every B2B marketing company should be considering when allocating a marketing budget
Whatever your company’s marketing objectives are, it’s easier to achieve them when you have a proper budget to guide you. In the age of digital marketing, it’s important to understand how to allocate your marketing budget to increase your ROI and create valuable metrics that you can use ...
A Case For Increasing Your Marketing Budget
Determining a marketing budget can be a tricky thing. More often than not, companies tend to set strict limits to how much they are willing to spend. This decision is usually supported with the unsatisfactory outcomes of previous marketing campaigns. This fear is justified; however, it is ...
