AI and machine learning

What is the difference between machine learning and AI?

  • On : November 24, 2023

Two buzzwords that continuously keep popping up in the field of marketing are artificial intelligence (AI) and machine learning (ML). These words also seem to be used interchangeably as many people believe them to be the same. Although they are similar, they are not quite the same, but many ...

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Robot marketing strategies

Can a robot write your marketing strategies?

  • On : November 23, 2023

The answer is Yes. Robots can do everything these days, including writing marketing strategies. Writing a marketing strategy is not an easy task, it requires a lot of time, effort, research, analysis, creativity, and evaluation. However, what if there was a robot that could do it for you? This ...

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Know Your Audience, Engage Actively With Target Audiences

When Creativity meets with Artificial Intelligence

  • On : November 7, 2023

The intersection of creativity and artificial intelligence (AI) has become a focal point of discussion, generating a blend of excitement and apprehension in the marketing landscape. According to a survey by Forbes Advisor, 64% of businesses expect AI to increase their overall productivity. As ...

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Improving knowledge of AI

4 reasons why we have to improve our knowledge about AI

  • On : November 2, 2023

In the ever-evolving landscape of technology, Artificial Intelligence (AI) stands as a formidable force reshaping industries and influencing the core fabric of our society. AI is expected to see an annual growth rate of 37.3% from 2023 to 2030, reaching a market size of $407 billion by 2027. As ...

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How is AI reshaping marketing and sales

How is AI reshaping marketing and sales?

  • On : November 1, 2023

The analysis of large amounts of data is a very common practice in sales and marketing. All this can be achieved by an AI, which means considerable timesaving. A survey by SEMrush found that 53% of marketers use AI for data analysis, which is the most common use case for AI in marketing. We can ...

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Office workers

Is AI being used to monitor staff activity?

  • On : May 20, 2023

In the dynamic landscape of technological trends, the use of Artificial Intelligence (AI) has permeated various facets of our daily lives, including the professional sphere. For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI ...

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The low-down on how to set sales and marketing objectives

  • On : March 29, 2023

Any business intending to expand sales and clientele must set marketing and sales objectives. The achievement of business goals and long-term success is guaranteed by having a clear and detailed marketing strategy. Yet it can be challenging to decide what those objectives should be or how to ...

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Protection From Hacking

Will AI be able to protect itself from hackers?

  • On : March 1, 2023

In the 21st century, terrorism is not necessarily bombs, biological weapons, or holding people hostage, but instead has to do with hackers and cyberspace. Because of the great degree of industry complexity and the dynamic nature of the technology sector, cybersecurity has always been a ...

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mistakes in blogging

Attention! These are the Top Mistakes to Avoid in Blogging

  • On : May 14, 2021

Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search engine optimization and gradually build up the brand’s authority in the industry. But not everyone is doing it right and below ...

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The Ultimate Guide to Blogging

The Ultimate Guide to Blogging

  • On : September 15, 2020

Blogging, a concept that once used to represent an outlet for individuals to document their lives online has now transformed into an indispensable part of marketing. If your business doesn’t have a blog, chances are there is a huge scope of improvement in your marketing efforts. Blog marketing ...

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