The term ‘branding’ is defined as a marketing concept that shapes people’s perceptions of companies and their products within the marketplace. Typically, it comprises of
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Lead generation ranks as one of the highest priorities for companies that work in Business to Business (or B2B) sectors, and this is doubly true
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The social media giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketing looking to draw attention to
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The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize
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It’s the little things that count. Making an array of minor adjustments to your website can assist in achieving holistic improvement – relating to your
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Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional
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Any social marketer can attest to the fact that optimizing posts is a time-consuming task. Trying to find the perfect hashtags, creating custom images or
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Marketing is an integral part of any business. A Marketing Strategy refers to all the marketing efforts a company undertakes to attract new customers for
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When scrolling through social media newsfeeds, don’t we all take a quick peek into a new brand’s profile and tap the ‘follow’ button from time
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With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI.
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