Marketing performance is the ability to measure and analyze the effectiveness of marketing efforts in achieving business goals. It helps organizations understand how their marketing
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AI-powered storytelling has emerged as one of the most underrated marketing tools in shaping brand narratives. The use of user-generated content (UGC) has opened a
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When rethinking your marketing function in your business, healthy marketing practices are critical to performance, culture and creativity. With AI technology progressively integrating into marketing
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One of the biggest questions that is asked of me is to explain "how does Robotic Marketer compare as a content generator?" When developing Robotic
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The SAP S/4HANA suite offers remarkable opportunities for businesses across various sectors, including manufacturing, distribution, life sciences, and logistics. For SAP Partners, formulating a winning
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Local retail businesses play a crucial role in the fabric of neighbourhoods, providing a unique touch that large chains often miss. With the right marketing
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In an era where markets are more competitive than ever, the reliance on intuition alone can no longer suffice for sales and marketing teams. Data
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Understanding the value of marketing within a company is essential for an organisation’s success and leadership. The marketing function, when properly appreciated and utilised, can
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The Importance of Data in Marketing Strategy In today's business world, data has become an essential asset for every marketing team. The ability to collect,
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Aged care marketing holds a unique position within the realm of healthcare marketing. It presents specific challenges and opportunities for marketers, making it an engaging
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With 2025 on the horizon, staying up-to-date with the latest trends, strategies, and insights is more important than ever. From AI-driven marketing strategies to personal
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How we design our marketing team and department for 2025 will be very different to how it has been done in the past with AI
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