SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign

  • On : March 11, 2022

Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), are traffic generating techniques that are different, yet indispensable to each other.

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