How Robotics is Changing Marketing
We are currently in an age where technology is advancing at an exponential rate, and as a result, is becoming more and more prominent in every field of business, including marketing. Humans still cannot even fathom the technological advancements that we will be facing in the coming years, and ...
Should we be afraid of Artificial Intelligence?
Charlotte Gore I remember in school being made to watch I, Robot, a film where robots are a part of everyday life, making things easier and keeping humans safe. That is until they turn evil and try to take over the world. So yeah, that is pretty much what I had in mind when people […]
A new companion: The future of social media
Written by Stephanie Petrolo Social media has become synonymous with our everyday lives. From connecting with friends and colleagues to communicating with services; a reliance on social media has been formed. The introduction of Artificial Intelligence on these platforms has promised to ...
Robots: Friends or Foe?
By Angie Sfikas Do businesses benefit from robots? How reliable are they? Will a Robot take my job? These are just a few of the numerous questions when it comes to introducing robots into the business environment.
Welcome to Life-Changing Technology
By Eleonore Kugle The world is changing every day and as a result, it’s becoming more and more efficient. But how is that actually possible? We only need to flashback 20 years prior- no Laptops, Tablets or Smartphones. If you wanted to catch up with some friends, you couldn’t just google maps ...
Leaving trust in the hands of Artificial Intelligence
By Jaimie Cusack We must expose the Pandora’s box, educating businesses and the society as a whole on the concepts, algorithms, and workings of Artificial Intelligence. This vital insight allows us as humans to better understand the current present day and the possibilities of further ...
How AI is changing the PR Industry
In the ever-evolving realm of marketing and public relations (PR), the integration of artificial intelligence (AI) has sparked diverse responses within the global community. Chief among these responses is an undercurrent of fear, fuelled by uncertainties about the role of AI and its potential ...
Organisations, the Employee & the Consumer – The Impact of Technology on Change
From self-driving cars to robotic receptionists and factory workers, we’re amidst a full span robotic takeover of a variety of jobs and daily tasks. How are organisations responding? It’s those tech-savvy organisations with innovation at the forefront of their operations who are embracing the ...
How to Combat Technological Change in the Workforce and Marketing
The workforce of tomorrow will require a completely different set of skills compared to recent times if they wish to navigate the future world of work efficiently. You must know how to combat technological change in the workforce and other spaces as well. Fact: It’s no longer a theoretical ...
The next level AI marketing strategy your business needs
“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” — Brian Halligan We’re consistently stressing the importance of a marketing strategy, but why?
