The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’
An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one […]
How to Capture the Focus of CEOs in Strategic Marketing
Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?
Is It Time to Reset your Marketing for 2020?
Search “marketing strategies” on Google. Soon you’ll be swimming in a flood of inquiries and Q&A pages on how to buff up your marketing plan for the next calendar year. However, when building their marketing plan, companies often exercise the wrong muscles. So how can you reset your goals ...
“And We’re Live!”: How Live Video Streaming Impacts User Interaction
The culture of content shifts like sand in a desert. As new mediums emerge from the woodworks, they change the landscape of user interaction. The introduction of live features–on Facebook, Instagram and LinkedIn–create sweeping and innovative changes that alter social media ...
SEO and The Robots Improving It
Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next up on our list is Search Engine Optimization (SEO). Why is this feature so important and how exactly can you implement it within your business plan and marketing ...
Marketing strategies for events companies
Event companies are finding it increasingly difficult to cut through a cluttered marketplace and establish their events as a go-to for their target audience. Unless you are a big brand with an established attendee list, your event may not achieve the desired attendance participation. Adobe ...
Why every business should have a marketing strategy?
Starting a business from scratch, people mainly focus on sales and administrative practices. Sometimes, they are focused on the product or service, but what about marketing? Entrepreneurs are sometimes overwhelmed with wearing so many hats, and when it comes to marketing, they may think it is ...
A clever new way to market your business
Does your business need a clear direction for its marketing activities? Have you tried the same strategy repeatedly, only to find it doesn’t take your business to the desired level? If so, it’s time to try something new! Robotic Marketer helps you market your business effectively by using ...
The undeniable rise of chatbots usage
You might be wondering, what exactly chatbots are and how does it affect your experience online. Simply put, a chatbot is simply an automated messaging system that provides instant responses to your queries on a website. It’s a time-saving innovation, automating aspects of customer ...
How to write the best marketing strategy possible
Creating or improving a business invariably leads to the task of developing a marketing strategy. Every business should have a business plan, marketing strategy and plan, HR plan and sales plan. This foundation is vital for attracting customers and establishing a robust and sustainable presence ...
